Facebook Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. You can use this free platform to run and track your ads, manage assets such as your Pages and ad accounts, and add an agency or marketing partners to help manage your business. When you create a Business Manager, it becomes a central space to manage your business separate from your personal Facebook profile. You’ll manage your Pages and ad accounts in Business Manager, so you never have to worry about mixing business content with your personal content.
When setting up a Facebook Business Manager, it is required to include a “Primary Page.” The first Page you add to your Business Manager is your primary page. You can change your primary page as you add more Pages to your Business Manager. To learn how to change your primary page in Business Manager, click here.
With the recently integration of Facebook and Instagram, you may face new challenges. For example, under administrators on the Facebook Page, you may notice a new administrator, someone that you didn’t authorize. Not to worry, if you recently converted your Instagram account to a business account, and then connected (or tried to) to a Facebook Page, you’ll notice a new “person” who owns the page. That “person/account” was created during the conversion process. To remove this “person/account” you will need to disconnect the Facebook Page from Instagram, and Instagram from Facebook for this account.
You may notice under Business Manager that the Page says “Owned by Individual People” rather than the company name. Here’s how to fix this:
- In Business Manager, click “Business Settings”
- Under “People & Assets,” choose Pages
- Without changing or removing anything that currently exists within your pages, click “Add New Pages” on the right hand side, then choose “Add a Page.”
- It will prompt you for the URL of the page you want to own. Paste that URL in the box.
- Click “Add Page.”
- If you are the admin of the page, it will automatically add it to your owned pages.
For the majority of users, this will be the solution. However, for others, you may need to remove the account entirely from Business Manager (MAKE SURE YOU HAVE ADMINISTRATIVE RIGHTS BEFORE YOU REMOVE THE ACCOUNT!).
4 Types of Negative Posts and How You Can Handle Each One
Ah negative posts. We’ve all seen them. Do we all love them? Not so much. Do we all know how to deal with them appropriately? Also, maybe not so much. Here’s how you can handle each type of negative post.
Troll
A troll is known for deliberately posting inflammatory or irrelevant comments that can be harmful to the wider community reading those comments. It’s a good idea to monitor the post for any follow-up responses. Alternatively, the post can be deleted or hidden if there is any derogatory or vulgar language in the comment itself.
Misinformed User
Misinformed posts are those posts which contain content that is inaccurate. These posts are generally regarding news and events. It’s a good idea to jump into the conversation and provide accurate information.
Unhappy Client
While it’s unfortunate that your unhappy client is expressing their feelings on a public domain, it’s important to provide a response to the individual with a solution to the problem. The general rule is to respond twice with the second response containing a phone number or e-mail address for the user to have a private discussion with you. This is your opportunity to shine and provide superb customer service to resolve the issue
Ranter or Rager
These types of posts generally come from someone who comments with the intent to cause a debate or stir the pot. The best solution is to monitor these posts with the hope that other social media users will provide a medium to create a healthy debate. If the user continues to fuel a debate with you, then follow the suggestion mentioned in the previous point.
Silence or lack of action is often not the best solution, especially on a public domain such as social media. While it may be tempting to block a user or delete a negative post or comment, you’re missing out on an opportunity to rise above.
Do you have any tips for managing a negative post? Share your them in the comments below!