LinkedIn

Social Media Customer Service Support Links
November 4, 2019 In Blog No Comment

Social media platforms (e.g. Facebook, LinkedIn, Instagram) have designed ‘Help’ forums to assist users with individualized questions about their accounts. These common problems may include, account access or privacy concerns.

However, we’ve all faced this scenario… we just want to talk to a REAL person because our problem is unique.

I’ve found the lesser known customer service tools for Facebook and LinkedIn.

Facebook’s customer service tool allows you to use a private chat function TO TALK TO A REAL PERSON, while LinkedIn’s customer service tool’s communication is facilitated through email.

Either way, I’ve used both… and they are fantastic!

Facebook: https://www.facebook.com/business/help

LinkedIn: https://www.linkedin.com/help/linkedin/solve

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LinkedIn Best Practices Workshop
November 23, 2017 No Comment

This two-hour social media workshop will guide participants through LinkedIn demographics, and best practices for developing and managing their professional account. Specifically, participants will learn how to accept and send connection requests, post images and articles, interact with other users. Finally, key components of a LinkedIn professional profile will be discussed.

Register: http://smallbizcentre.ca/events/linkedin-best-practices-workshop-2/

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LinkedIn Best Practices Workshop
November 23, 2017 No Comment

This two-hour social media workshop will guide participants through LinkedIn demographics, and best practices for developing and managing their professional account. Specifically, participants will learn how to accept and send connection requests, post images and articles, interact with other users. Finally, key components of a LinkedIn professional profile will be discussed

Register: http://smallbizcentre.ca/events/linkedin-best-practices-workshop/

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The Social Media User Experience
September 23, 2016 In Blog No Comment

Guest Blogger: Derek Ochej

Despite the many similarities of different social media platforms, each one has its own positives and negatives. In no particular order below are what I personally find to be one positive and one negative aspect of each of the ‘big’ social media accounts. Agree? Disagree? Let your feelings be known in the comments.

Facebook

Positive: The one platform that everyone seems to be on. Things certainly have changed since being a student was a requirement for getting the Facebook. You don’t even need to be human: for example, in university I created a Facebook account for the store mannequin we had in our living room. Having such a large audience makes it easy to keep up with many different people and groups.

Negative: The awful algorithms that are the reason why 90 per cent of my Timeline is full of things that friends, or friends of friends, have liked. I don’t have a voyeuristic instinct to see baby pictures and humblebrags from people I don’t know.

Twitter

Positive: The best source for breaking, but not always accurate, news. Twitter is the first place I go once I hear rumours of something big in the world, whether it is a possible coup in Turkey, or the end of Brangenlina.

Negative: After having tackled this issue a few years ago, the spam accounts and bots are back with a vengeance. The amount of tweets that I have made or been tagged in that have been liked by pornographic accounts attempting to drive me to a website makes me reluctant to check Twitter at work.

Instagram

Positive: The best platform for photos and videos, and probably one of the simpler social media platforms, although I can see it starting to get more and more complicated.

Negative: Almost as bad a problem with spam as Twitter (hence why I have a locked account) and how difficult it is to search for relevant accounts. The search function is made worse by the preponderance of fake/’parody’ accounts.

LinkedIn

Positive: A solid source of professional information and relevant news, particularly once you have built up a network of contacts in your field or that post interesting content.

Negative: Suffers from trying to being way too many things and having too many features. Also seems to be losing the professional etiquette that separated it from the other social media accounts on this list.

Snapchat

Positive: The story function is really quite neat, and it seems to be gaining a lot of traction due to its popularity with younger generations. The fact that POTUS has an account and uses it to share behind-the-scenes content is pretty neat.

Negative: It makes me feel old since I don’t really have a big contact network on it, and the fact that I don’t really understand all of its functions.

What are your personal opinions on some of the popular social media platforms? Love ’em? Hate ’em?

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Jennifer Baker Consulting

 

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3 Tips to Avoid Developing a Boring LinkedIn Profile
April 15, 2016 In Blog No Comment

One of the most common statements I hear about LinkedIn is, “I have a profile, but I have no idea what I am doing.” Further to that point, most people reveal they only have a profile because a colleague invited them. That said, many people continue to have partially completed, boring profiles.

If you want to standout from the crowd on LinkedIn, read on:

1. Profile Photo

While I am not the first person to mention the importance of a profile photo on LinkedIn, I would like to emphasize the importance of a professional and recent photo. If you have cropped your photo out of a group photo, it’s time for a new photo. If the photo is more than 5 years old, it’s time to book an appointment with a professional photographer.

Once you have the new photo, upload it to LinkedIn and make sure that your photo is visible to everyone. This will ensure that people who are not connected to you can see your photo.

LinkedIn Photo Privacy

2. Media

LinkedIn is known for resembling a resume and being primarily text-based. Recently, LinkedIn announced a new feature, Work Samples, which allows users to include various types of media on their profile, including photos, videos, PDFs, and PowerPoint presentations.

Work Samples are a great opportunity for people to include… well… samples of their work. This can include photos of physical products, product videos, videos of interviews with the media, links to blogs, sales presentations, or photos of you/your business in action.

I’ve chosen to upload photos of myself speaking at events, or with group photos of workshop participants.

Work samples

To add media samples to the Summary, Education, and Experience sections on your profile:

  1. Hover on “Profile” then click “Edit Profile”
  2. Select either Summary, Education, or Experience, then click “Add Media”
  3. Select “Upload” if you’d like to display the media sample on your profile OR type in a website to link
  4. Click “Save”

3. Background Photo

The background photo appears in the top section of your LinkedIn profile, behind your contact card. Adding a background photos adds additional visual stimulus to your profile.

To remain consistent with my company’s branding, I have chosen a single colour. Users, however, can upload photos, or custom-made graphics.

Background Photo

To add a background photo

  1. Hover on “Profile” then click “Edit Profile”
  2. Click the Camera icon above the top section of your profile
  3. Select an image file from your computer to upload
  4. Click Save

Note: The background image must be JPG, GIF, or PNG, and must not be larger than 4MB, and between 1000×425 and 4000×4000 pixels.

Hopefully these tips will make your LinkedIn profile standout from the crowd.

Good luck!

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Jennifer Baker Consulting

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