Meet Our Team of Dedicated Professionals

Meet Our CEO

Jennifer Baker is the CEO of JBC, a full-service digital marketing agency, and brings over 15 years of experience helping businesses of all sizes grow their online presence. At JBC, she leads a team that delivers results-driven digital strategies, including social media management, paid advertising, email marketing, and website development.

With a background in adult education, Jennifer ensures that every client engagement goes beyond strategy – she equips businesses with the processes, and insights they need to succeed online. Her expertise in Meta advertising, content management, and digital campaign optimization enables JBC to create campaigns that reach the right audiences, drive engagement, and deliver measurable ROI.

Jennifer stays at the forefront of digital trends, continually exploring the latest platforms, tools, and marketing innovations to keep JBC’s clients ahead of the curve. She holds certifications from Mailchimp (email marketing and automation), Meta (Community Management and Digital Marketing Associate), and Hootsuite, as well as a Master’s in Education (2019), a Bachelor of Education in Adult Education (2013), and a Bachelor of Arts in Business & Economics (2007).

Her unique combination of agency leadership and hands-on digital marketing experience ensures JBC provides clients with strategies that not only make sense but also get results – helping businesses grow, engage, and thrive in the ever-evolving digital landscape.

Adisha Daniya Renjan

Digital Advertising Manager

With over 10 years of experience as a Digital Advertising Manager, Adisha has helped numerous brands grow their online presence. Her expertise spans Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), and Pay-Per-Click (PPC). Committed to client satisfaction, Adisha ensures timely support and takes pride in delivering outstanding results. She is a certified Google AdWords and Google Analytics Professional.

Adisha holds a Bachelor’s Degree in Electronics & Communication. She has also successfully completed graduate programs in both Digital Marketing Communications and Project Management at St. Lawrence College.

Kayleigh Johnston

Web Developer

With over 10 years of experience as a Front-End Web Developer, Kayleigh has helped a multitude of clients and employers craft impactful online experiences. With additional expertise in media production and graphic design, her diverse skill set allows her to seamlessly integrate a variety of creative disciplines, ensuring that every project is executed with a keen eye for detail and a deep understanding of user experience.

Kayleigh holds a diploma in Internet Applications & Web Development from Durham College, where she later spent 2 years teaching topics such as: accessibility (AODA) standards, user experience (UX) research and design, object-oriented programming (OOP), search engine optimization (SEO), website analytics and more.

Kayleigh is passionate about creating masterful online experiences that not only perform well, but leave a lasting impression that supports business growth.

Madison Westcott

Digital Marketing Coordinator

Madison started her educational pathway at Queen’s University, graduating with a Bachelor of Arts Honours in History and English Language and Literature (2022). Over the years, Madison has developed a strong interest in social media, as well as an interest in digital content creation and analytics. As a recent graduate of the Digital Marketing and Communications Program at St. Lawrence College (2025), Madison holds a strong skill set in various components of digital marketing. Her key interests lie within research, social media marketing, and content creation. Madison has multiple certifications from Hootsuite, Google, SEMrush, and LinkedIn.

Regan Druce

Project Manager

Regan is a Project Manager with over six years of experience turning strategy into execution. She leads cross-functional teams, manages complex client projects, and builds processes that keep work moving efficiently from kickoff to completion. Her experience spans service-based industries, including professional services, hospitality, and community gaming.

Beginning her career in digital marketing, Regan developed a strong foundation in campaign strategy, paid media, and creative problem-solving before transitioning into project management. Today, she brings together strategic thinking, creativity, project leadership, and client partnership to deliver high-quality work, solve problems proactively, and help teams collaborate more effectively.

A graduate of St. Lawrence College’s Advertising & Marketing Communications Management program (2020), Regan is known for bringing a thoughtful, analytical approach to her work, along with the structure and clarity needed to turn ideas into action.

Sarah Day

Office Administrator

Sarah is a natural problem solver and highly organized professional. She began her career as an accounting clerk before taking a deliberate career break to support her husband’s military career and raise her family, gaining invaluable experience in adaptability, organization, and managing complex schedules across frequent relocations in Canada and Europe.

Most recently, Sarah completed a certificate in Office Administration from St. Lawrence College (2024). With a keen eye for detail, she excels at managing tasks from start to finish and ensuring business operations run smoothly. Her dedication, organization, and ability to see projects through to completion make her a reliable and indispensable member of any team.