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Comments shape how audiences engage with brands online. They build community but can also spiral into negativity, especially around sensitive issues. Instagram’s new downward arrow lets users privately flag comments that feel off, without showing dislike counts publicly. From a […]

The Follow-Up to Why People Keep Seeing the Same Content In the last blog, we explained dwell time from the audience’s side—why people keep seeing the same kind of content, and how their behaviour shapes the algorithm. Now let’s flip […]

If your feed feels repetitive—same topics, same formats, even the same creators—it’s not a coincidence. The reason often comes down to one thing: dwell time. What is Dwell Time? Dwell time is the amount of time you spend looking at […]

If you run a small business and feel like social media isn’t working, you’re not alone. You might wonder why videos get more views than photos, why your posts don’t get much traction, or whether you should invest in ads […]

Many small business owners dive into social media without a plan. They start posting based on trends, copying what others are doing, or simply sharing what feels good in the moment. After a few weeks, when nothing changes—no increase in […]