Blog

You’ve probably encountered them — quick, catchy videos that capture your attention in seconds. But what exactly are they, and how can they help your business? Let’s break it down: Instagram Reels Who uses Instagram?Instagram is mainly used by Millennials […]

Vishakha Agrawal Last month, at lunch, my boss happened to mention something I hadn’t heard before:“Maple washing.” I blinked.“What?” She said, “You know Green Washing?”I nodded.She said, “It’s similar.” According to The Globe and Mail, maple washing refers to businesses […]

Being on a public platform like LinkedIn can feel overwhelming, especially if you are new to social media. If you are not comfortable with social platforms – you don’t have to join. But if you choose to, there are ways […]

Did you know that every post you like or comment on LinkedIn is visible to your network? Unlike other social media platforms, LinkedIn does not offer privacy settings to hide your engagement. This means that your professional network—including colleagues, employers, […]

It’s time to write this week’s blog, and with major political changes happening in the country, what better time to discuss what businesses should avoid posting about? When something big happens nationally, brands often jump on the news and create […]