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3 Must-Have Digital Marketing Tools for Retailers
May 5, 2022 In Blog No Comment

In today’s digital world, it’s essential for retail businesses to have a strong online presence.

Retail businesses need to use digital marketing tools to reach their target audience and boost sales. In my experience, the three most essential digital marketing tools for retail businesses are email marketing, social media, and a dynamic ecommerce website.

 

  1. Email Marketing

Email marketing allows businesses to send promotional messages directly to customers (and potential customers)! Email marketing is an excellent and efficient way to promote new products, offer discounts, and stay in touch with customers.

Through customer journeys email marketing allows businesses to deliver the right message to the right person at the right time – automatically.

 

  1. Social Media

Social media, specifically Facebook and Instagram, is another important digital marketing tool. These social media channels allow the business to connect with customers, while at the same time developing and nurturing a community around their brand. With the introduction of META Shops, Facebook and Instagram are two of the most popular social media platforms for retail businesses.

 

  1. Website

Finally, an ecommerce website is essential for retail businesses that want to sell products online. Yes, you can sell products online via ecommerce, as well as operate a bricks and mortar business concurrently. An ecommerce website makes it easy for customers to research and browse your products online – and with ecommerce enabled they are able to purchase chase products from the comfort of their home.

 

Digital marketing is essential for the success of any retail business. By using email marketing, social media, and an ecommerce website, businesses can reach more customers, promote their products, and boost sales.

 

3 Must-Have Digital Marketing Tools for Retailers

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Digital Marketing Tools for Retail Businesses
April 27, 2022 In Blog No Comment

Are you a retailer looking to improve your digital marketing strategy? If so, you’re in luck! In this article, we’ll discuss some of the most effective digital marketing tools designed specifically for retail businesses.

We’ll also provide tips on how to implement these techniques into your existing marketing strategy. So, whether you’re just starting out or looking to take your digital marketing efforts to the next level, read on!

 

What is digital marketing and why do retail businesses need it?

Digital marketing is a term used to classify the various marketing techniques that occur used to connect with future and existing customers online. You may already be familiar with some of these techniques, including social media marketing (Facebook, Instagram, LinkedIn), paid social media advertising, and email marketing. According to one study, 81% of shoppers research their product online before purchasing, and can spend up to 79 days gathering information before making a major purchase.

 

The different types of digital marketing tools

Digital marketing tools are not static – they are in a constant state of evolution to keep up with consumer trends. In fact, some tools can change drastically over time if their focus shifts too far from what’s popular currently in order for them not just survive but thrive as well.

The list below provides some examples of common digital marketing tools:

  • Content Marketing: Producing content (e.g. blogs, videos, podcasts) to solve the problems of a specific audience.
  • Email Marketing: Sending promotional emails to a qualified audience using a third-party tool.
  • Social Media Marketing: Using online tools, including Facebook and Instagram, to promote a product or service.
  • PPC (pay-per-click advertising): a fee is paid each time an advertisement is clicked on Facebook, Instagram, or Google. This is used primarily to drive traffic to a website, where a purchase is made.

 

Implementing digital marketing into your business.

Reviewing the list above, how many of these digital marketing tools have you implemented into your retail business’ online strategy? While the majority of retailers are quick to set-up and post to Instagram and Facebook, they are missing out on a number of effective strategies to make sales and increase revenue.

If you are looking for assistance implementing additional digital marketing strategies into your business model, book a complimentary 15-minute phone call to see how we can work together.

 

Digital Marketing Tools for Retail Business

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47 Instagram Reel Ideas
August 20, 2021 In Blog No Comment

Ah! Another option on social media that demands your time. Instagram Reels were introduced in August 2020 as a fun way to share videos on Instagram. Users can record and edit multi-clip videos with audio, effects, and creative tools up to 60 seconds in length.  Reels shared on public accounts (e.g. creators and entrepreneurs) are available to the wider Instagram community through Explore.

There are a number of editing tools available on Instagram Reels, including a variety of audio options.

HOT TIP: When you share a reel with original audio, your audio will be attributed to you. If you have a public account, people can create reels with your audio.

Users also have access to a timer and countdown, video speed options and AR effects (think filters!)

Now that you’ve mastered the tools, here are some useful and creative ideas!

  1. Introduce Yourself
  2. Meet The Team
  3. Keep it Simple
  4. Day in the Life
  5. Behind the Scenes
  6. Show Your Workspace
  7. Show Your Process
  8. Quick Tips
  9. Business Mistakes
  10. Favourite Things
  11. Trending Dances
  12. Packing Orders
  13. The Making Of
  14. Before and After
  15. Showing Product Size
  16. Show Single Product
  17. Fashion Show
  18. Best Sellers
  19. Tutorials
  20. Counting Items
  21. Sneak Peek
  22. Customer Challenge
  23. Restocking
  24. That Feeling When…
  25. 3 Reasons Why…
  26. Myth Busting
  27. Outfit Changes
  28. Recreating a Look
  29. Business Evolution
  30. Sharing Stories
  31. Sharing News
  32. Promotion
  33. Giveaway
  34. FAQs
  35. Transformation
  36. Community Building
  37. Testimonials
  38. Re-Introduction
  39. Tips & Tricks
  40. DIY Projects
  41. Employee Spotlight
  42. Listicles
  43. Days in the Life
  44. Teaser Videos
  45. How-To Videos
  46. Productivity Tips
  47. Tips for Growth

Did we miss something? Share it in the comments below:

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20 Ways to Increase Facebook Likes
August 13, 2021 In Blog No Comment

Still think of ways to increase the number of Page Likes and Followers on Facebook? Here are some ideas to get you started!

  1. Add a “Follow” Call to Action Button
  2. Upload a properly sized profile photo (preferably you logo!)
  3. Make your cover photo mobile friendly (1200 x 628px)
  4. Use a consistent username across social media
  5. Pin a post that welcomes visitors
  6. Share your Page to your Personal account
  7. Include a link in your website header and footer
  8. Add a link to your Facebook Page in your email signature
  9. Ask Facebook fans to share your Page
  10. Use a Facebook plugin on your website
  11. Post relevant, high-quality content
  12. Use clear visuals and images
  13. Write compelling copy
  14. Don’t be too promotional
  15. Post consistently
  16. Be authentic (and human!)
  17. Use Facebook LIVE
  18. Use targeting on Facebook ads
  19. Invest in a remarketing campaign
  20. Investigate lookalike audiences

That’s it! Do you have more ideas? Share in the comments below!

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How Do I Get More Music for Instagram Reels?
July 22, 2021 In Blog 2 Comments

Have you started to investigate Instagram Reels for your business, but are frustrated by the lack of music choice?

If you would like to take advantage of the full music library, you’re in luck!

To gain access to the complete music library, all you have to do is switch the Instagram Account to a “Creator” account!

 

To switch to a Creator Account:

  1. Go to your Instagram profile
  2. Tap the three lines in the top
  3. Tap “Settings”
  4. Tap “Account”
  5. Tap “Switch Account Type,” choose Creator

 

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