There’s a new guy in the Facebook neighbourhood who goes by the name of Messenger bot. Well, relatively new. Messenger bot has been around for over a year now but it’s not a well-known feature among Facebook users. Basically, it’s similar to an automated e-mail marketing tool such as Mailchimp or Constant Contact. But there are some slight differences and benefits to this feature which go beyond the capacities of these aforementioned platforms.
Everything is under one roof
Rather than sending messages through a separate software, Facebook Messenger bot present the capacity to send automated messages to your niche audience without ever having to log out of Facebook.
An efficient and convenient platform
Customers can purchase products and services without making a phone call or going onto a separate website. It also doesn’t require additional staff to answer questions that your subscribers may have. You can automate messages in advance as a way to anticipate what your subscribers will ask. Think of it as an interactive frequently asked questions platform!
Builds a rapport with your clients
Messenger bots is more personalized as far as automated messaging goes. You can actively build a subscriber list based on the specific interests and areas of focus. Also, rather than sending out the same message to your subscribers, Facebook messenger bots have the capacity to gradually send information that’s tailored to your specific interests based on previous interactions with the bot.
Encourages two-way communication
When you send a message to your subscribers, you have the opportunity to send an automated response that appears tailored to your subscribers. It’s a personalized touch that everyone will appreciate in this digital world. For example, when you send a message that requires a yes or no response, you can have an automated response prepared in advance that will be automatically sent out to your subscriber.
To learn more about Facebook messenger bots and see this intuitive platform in action, then here’s a video by Mark Zuckerberg himself on his vision for Facebook messenger bots.