4 Fantastic Features of Facebook Messenger Bot
July 5, 2018 In Blog No Comment

 

There’s a new guy in the Facebook neighbourhood who goes by the name of Messenger bot. Well, relatively new. Messenger bot has been around for over a year now but it’s not a well-known feature among Facebook users. Basically, it’s similar to an automated e-mail marketing tool such as Mailchimp or Constant Contact. But there are some slight differences and benefits to this feature which go beyond the capacities of these aforementioned platforms.

Everything is under one roof

Rather than sending messages through a separate software, Facebook Messenger bot present the capacity to send automated messages to your niche audience without ever having to log out of Facebook.

An efficient and convenient platform

Customers can purchase products and services without making a phone call or going onto a separate website. It also doesn’t require additional staff to answer questions that your subscribers may have.  You can automate messages in advance as a way to anticipate what your subscribers will ask. Think of it as an interactive frequently asked questions platform!

Builds a rapport with your clients

Messenger bots is more personalized as far as automated messaging goes. You can actively build a subscriber list based on the specific interests and areas of focus. Also, rather than sending out the same message to your subscribers, Facebook messenger bots have the capacity to gradually send information that’s tailored to your specific interests based on previous interactions with the bot.

Encourages two-way communication

When you send a message to your subscribers, you have the opportunity to send an automated response that appears tailored to your subscribers. It’s a personalized touch that everyone will appreciate in this digital world. For example, when you send a message that requires a yes or no response, you can have an automated response prepared in advance that will be automatically sent out to your subscriber.

To learn more about Facebook messenger bots and see this intuitive platform in action, then here’s a video by Mark Zuckerberg himself on his vision for Facebook messenger bots.

 

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6 Tips for Boosting Engagement on Your Facebook Event Page
June 28, 2018 In Blog No Comment

Like all social media tools, a set it and forget it approach is not applicable when it comes to managing a Facebook event page. There are a number of ways you can leverage your event page by taking a few simple and consistent measures.

Create an eye-catching cover image

Doing so will immediately spark the excitement you want to achieve with your event. Use a photo, event flyer, or image that adequately captures what your event is about. The sea of events on Facebook is vast and mighty. That being said, it can be easy for yours to become forgettable if it’s not making a memorable impression.

Make the best use of your network

Ask partnering organizations to add your event to their page. It’s a highly effective way to increase exposure to your event. Simply send an e-mail or Facebook message to those individuals or organizations with your request along with a link to your event page and digital flyer. You’d be surprised how many people are willing to follow through.

If you want to take your efforts a step further, you can post a link to your event page on the timelines of organizations or partners who would be interested in attending your event.

Use Eventbrite to sell tickets for your event

To keep track of registration, Eventbrite helps you to monitor and manage registration for your event. It also gives you the assurance that there will be people attending even if the event is free. There’s a new feature introduced that allows you to link your Facebook event page with Eventbrite. It’s a convenient feature that your guests will appreciate. Creating an Eventbrite link will also increase exposure to your event because it will show up in their listings.

Create posts for event page

Now that you’ve captured an audience of people who are interested in your event or are planning to attend. Treat it like a social media page for your business. Regular posting means regular engagement. Regular engagement then leads to commitment to your event. You can post event updates, behind-the-scenes photos, Facebook Live videos and anything else that you think might be of interest to your audience. In the case of Jennifer Baker Consulting Ltd.’s upcoming workshop, we’ve decided to post the top 10 reasons to attend our event.  Here’s an example.

This post, along with 9 others will be posted as a way to build up excitement and interest in the event itself.

Build a sense of urgency

There is an art to doing this without building a sense of desperation. You know that whole concept of fear of missing out? Well you can make it real with your event. Let your followers know about an early bird deadline or limited spots so that they don’t miss out on all that you have to offer with your event.

Promote your event hashtag

That is of course if you have one set up. It’s not a mandatory component of hosting an event but it’s certainly an effective one. The goal of an event hashtag is to get other people involved and spread your intended message. It’s a good idea to make sure that your audience knows about it as soon as possible. Your Facebook event page is a great place to put out your call-to-action to use that hashtag.

What have been some of the most effective strategies you’ve used for promoting your event on Facebook? Let us know in the comments below!

 

 

 

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THINK Before You Write a Negative Review on Social Media
June 7, 2018 In Blog 1 Comment

 

 

So, you’ve had a bad experience with a company. Now you want the whole world to know about it. Where do you go? Social media may be one option. While that may seem like a good idea at the time, it’s not always the best one.

You may have seen the acronym to THINK before you speak. It’s brilliant, really. This rule is relevant to the realm of social media. Here is a breakdown of what to consider before writing a negative review.

Is it True?

Whatever you have to say in your review has to be true otherwise you’re just spreading rumours. Be sure not to exaggerate or use emotionally charged language to support your points.

Is it Helpful?

Will this review help others? Will it help the company you’re reviewing improve their service? If your answer is “no” to both of these questions then it may be a good idea to reconsider your decision.

Is it Inspiring?

Your review may or may not be inspiring in the traditional sense but it may influence others in their decisions to support the company which you’re reviewing. Be wary of that factor because the bad experience you had may have been an isolated event and it may not be the norm.

Is it Necessary?

Before you make your review public, ask yourself whether you’re venting or whether your review will make a positive difference to the company’s general practices. If you’re simply just venting, then social media is not the place to go in our time of anger. Talk to your friend, co-worker, or pet before you decide to let the world know how you feel about this company.

Is it Kind?

When it comes to social media or any other public domain, always be kind. In this case, it couldn’t be more true. There’s a sheer difference between being kind and being constructive. I like to refer to this scene from Mean Girls to demonstrate my point.

Writing a negative review doesn’t always have to be a bad thing. In many cases it can provide companies with insight on how they can improve. However, this privilege should not be taken lightly. These tips will help you to make a more informed decision the next time you decide to write a negative review on social media. At the end of the day, it never hurts to THINK before you post.

 

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How to be Social on Facebook Without Compromising Your Privacy
May 25, 2018 In Blog No Comment

 

When it comes to Facebook, privacy seems to be an oxymoron. There are many facets of Facebook which can disrupt your ability to maintain your privacy or give you the illusion that you can’t have any privacy on Facebook. Rest assured that it is something you can, and should, maintain.

Updating Your Privacy Settings

If you can’t remember the last time you updated your privacy settings, then it might be a good idea to do that. Doing so will prevent you from unpleasant surprises. If you tend to be protective of your privacy and you comment on social media pages quite often, then it’s best to be diligent with your friend request settings. You’d be surprised who you might bump into in the Facebook world. All you have to do is go to the right hand menu of your account to click on Settings.  From there you’ll be able to click on the Privacy tab and manage your preferred settings accordingly. Here’s what it will look like when you get there.

Protecting Your Privacy on Facebook Marketplace

Facebook Marketplace is the latest online shop. One of the caveats to making a purchase on this platform is the potential to have your privacy threatened. That’s because you may have added a stranger onto your Facebook messenger contact list. The good news is that you can remove those individuals from your list.

Protecting Your Privacy as a Facebook Page Administrator or Editor

There’s a common misconception that the only way to obtain a role on a Facebook Page is if the page administrator is on your friend list. Thanks to a handy tool called Facebook Business Manager, you can obtain a role on the page without any awkward virtual encounters with your colleagues.

At the end of the day, privacy is something that starts with you. It’s just a matter of being diligent with your settings and knowing the options that are available to you.  If you have any more tips to share, leave your thoughts in the comments below!

 

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