What is Google My Business and Why is it Beneficial for Your Business?

In our previous blogs, we’ve emphasized the importance of having an online presence if you sell products or provide services. The first few steps include creating social media profiles for your business and setting up a website. This ensures people can find you online. But there’s an additional step that’s crucial if you have a physical location: creating a Google My Business account.

Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and tell them your company.

What Happens When Someone Googles Your Business or Category?

Imagine someone is looking for a type of service or product you offer. For instance, they might search for “flower shop near me.” The search results will show the closest flower shops. When they click on a shop, they see detailed information about it.

Google My Business helps potential customers read reviews from real people who have used your services or products. These reviews help others decide if they want to use your services. The panel on the right side shows reviews, which adds credibility to your business and provides more information.

Example: Finding a Restaurant

Say you want to know if your favourite restaurant is open on a Sunday at 11 AM. A quick Google search can show you their hours, address, phone number, website, and more. This convenience is incredibly beneficial for both customers and businesses.

Benefits of Google My Business

• Businesses with well-optimized Google Business Profiles are more likely to appear in search results.
• 91% of people read Google My Business reviews before contacting a local business. Reviews are crucial for building trust.
• Negative reviews impact 45% of local consumers, while 59% of customers view Google My Business images before making a purchase.

Having this account helps customers find you easily, read reviews, and get essential information that ultimately drives more traffic and sales to your business.

Need Help Setting Up Your Google My Business?

If you think you need advice or guidance to set up your Google My Business or need to claim your business that already exists, we are here to help you. Book your first 15 minutes with us for free to understand what you need, and we will be happy to either coach you to do it yourself or you can hire JBC to do the job for you.