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6 Tips for Boosting Engagement on Your Facebook Event Page
June 28, 2018 In Blog No Comment

Like all social media tools, a set it and forget it approach is not applicable when it comes to managing a Facebook event page. There are a number of ways you can leverage your event page by taking a few simple and consistent measures.

Create an eye-catching cover image

Doing so will immediately spark the excitement you want to achieve with your event. Use a photo, event flyer, or image that adequately captures what your event is about. The sea of events on Facebook is vast and mighty. That being said, it can be easy for yours to become forgettable if it’s not making a memorable impression.

Make the best use of your network

Ask partnering organizations to add your event to their page. It’s a highly effective way to increase exposure to your event. Simply send an e-mail or Facebook message to those individuals or organizations with your request along with a link to your event page and digital flyer. You’d be surprised how many people are willing to follow through.

If you want to take your efforts a step further, you can post a link to your event page on the timelines of organizations or partners who would be interested in attending your event.

Use Eventbrite to sell tickets for your event

To keep track of registration, Eventbrite helps you to monitor and manage registration for your event. It also gives you the assurance that there will be people attending even if the event is free. There’s a new feature introduced that allows you to link your Facebook event page with Eventbrite. It’s a convenient feature that your guests will appreciate. Creating an Eventbrite link will also increase exposure to your event because it will show up in their listings.

Create posts for event page

Now that you’ve captured an audience of people who are interested in your event or are planning to attend. Treat it like a social media page for your business. Regular posting means regular engagement. Regular engagement then leads to commitment to your event. You can post event updates, behind-the-scenes photos, Facebook Live videos and anything else that you think might be of interest to your audience. In the case of Jennifer Baker Consulting Ltd.’s upcoming workshop, we’ve decided to post the top 10 reasons to attend our event.  Here’s an example.

This post, along with 9 others will be posted as a way to build up excitement and interest in the event itself.

Build a sense of urgency

There is an art to doing this without building a sense of desperation. You know that whole concept of fear of missing out? Well you can make it real with your event. Let your followers know about an early bird deadline or limited spots so that they don’t miss out on all that you have to offer with your event.

Promote your event hashtag

That is of course if you have one set up. It’s not a mandatory component of hosting an event but it’s certainly an effective one. The goal of an event hashtag is to get other people involved and spread your intended message. It’s a good idea to make sure that your audience knows about it as soon as possible. Your Facebook event page is a great place to put out your call-to-action to use that hashtag.

What have been some of the most effective strategies you’ve used for promoting your event on Facebook? Let us know in the comments below!

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THINK Before You Write a Negative Review on Social Media
June 7, 2018 In Blog 1 Comment

 

 

So, you’ve had a bad experience with a company. Now you want the whole world to know about it. Where do you go? Social media may be one option. While that may seem like a good idea at the time, it’s not always the best one.

You may have seen the acronym to THINK before you speak. It’s brilliant, really. This rule is relevant to the realm of social media. Here is a breakdown of what to consider before writing a negative review.

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How to be Social on Facebook Without Compromising Your Privacy
May 25, 2018 In Blog No Comment

 

When it comes to Facebook, privacy seems to be an oxymoron. There are many facets of Facebook which can disrupt your ability to maintain your privacy or give you the illusion that you can’t have any privacy on Facebook. Rest assured that it is something you can, and should, maintain.

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How to Create a Memorialized Account on Facebook
May 15, 2018 In Blog No Comment

For many years, Facebook has been a platform for users to share their memories, experiences, and ideas with their contacts. But what happens to a Facebook account after death?

You can either assign a trusted friend or family member over the age of 19 as a legacy contact or you can decide to have your account deleted after death. Deciding between the two options is a matter of whether you would like your account to live on after death or whether you want your account to be deleted.  Doing so will provide someone you trust with the ability to manage your social media account.

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Requesting Ownership of Your Google My Business
April 27, 2018 In Blog No Comment

 

Do you know if your business is listed on Google My Business?

Jennifer Baker Consulting Ltd. Google My Business Listing

Jennifer Baker Consulting Ltd. Google My Business Listing

Google My Business allows businesses and organizations to create and verify their local business on Google, including photos, logo, Google Street View, address, phone number, description, and hours of operation.

If you’re not sure if your business is utilizing this FREE Google asset, navigate to Google, and type in your business.

Make note of what appears.

Now, Google your business again, but this time with any previous or abbreviated business names.

Many times businesses may have one “official” Google My Business Page and several “unofficial” pages that have been created through other means.  It’s important to be aware of these unofficial pages for the purpose of claiming and removing them. You may have unofficial pages if you’ve ever had a client or customer say: “But Google said you were open on Sundays.”

How do you request ownership and claim these unofficial pages?

Search for your business name here.

Google will walk you through a number of questions, which will depend on the type of listing your requesting.

If the account is owned by someone else (e.g. previous employee) Google will email them and request access on their behalf. If no action is taken, the account will be granted to you!

This is must-do activity for all businesses!

 

 

 

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