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5 Secrets of Social Media Power Users
April 14, 2020 In Blog No Comment

We’ve all read a list of “amazing” and “life-changing” strategies to increase your presence on social media – and most of the time these lists include strategies such as, “post mind-blowing photos” or “retweet tweets.” While these are good tips, there is so much more to social media than pretty photos and clicking “like.”

I often tell clients, and workshop participants that I am an educator FIRST and a marketer SECOND. I want to provide people with the tools and training they need to ensure their social media works for their business. With that in mind, here are 5 strategies to get you thinking!

1. Install the Facebook Pixel and Re-market to Engaged Customers

Ever wonder how, once you’ve visited a website you start seeing ads related to that product or service – well my friends, that website has a Pixel installed that tracks visitors, allowing the business to remarket to you!

Not only does Pixel exist for Facebook, but it also exists for other social media channels, including Twitter and LinkedIn, among others.

To install Pixel, visit your Facebook Business Manager, and click “Events Manager” and then “Data Sources.” Create a pixel, and then follow the instructions for installation – which either you can do yourself, or email to your website developer to install.

Now that your website has Pixel installed, you’ll want to inform visitors that your website has cookies installed. This can be done through a pop-up banner, as well as a Privacy Policy page.

To ensure you get adequate traffic to your website, you’ll want to launch social media and/or Google advertisements to increase awareness and reach of your business, that ultimately drive traffic back to your website. Once you have a sufficient audience, you can then use this for remarketing!

2. Invite LinkedIn Connections to Your Company Page

You may have noticed that it has been a struggle to increase the number of visitors to your LinkedIn Company Page. However, LinkedIn has recently enabled administrators to invite their personal connections to follow the page!

Using a desktop or laptop computer, visit your LinkedIn Company Page. On the right side of the page, you’ll notice a box that says “Invite Connections!” Click “INVITE” next to the individual connection.

Note: You can only invite 25 connections per 24 hour period.

Happy inviting!

3. Use Twitter Threads to Organize Longer Tweets

One of the biggest complaints I get about Twitter, after the common “I just don’t get it,” is “There’s not enough room to write my message.” (Correction: TWEET!)

Twitter has made it easier for users to create threads. In other words, a series of connected tweets.

This strategy is commonly used by news outlets, who have updated a story with additional information or breaking news.

Threads, however, are also great for users who have information they want to share, that just cannot be contained to the 280 character limit. It is often recommended to end the thread with an image or GIF – ending on a high note.

To develop a thread, create a tweet, then click/tap the + at the bottom of the tweet. This will create a new tweet – repeat until complete.

4. Set-Up Automated Messaging on Facebook

Ever visited a Facebook Page, and a message box automatically opens up with a pressing question you had?

That Facebook Page has set-up automated messaging on Facebook!

Automated messages can include Frequently Asked Questions, Location or Contact Information. Suggest questions people can ask your Page. Then set up automated responses to those questions. Automated responses are sent instantly after someone taps a question.

This is an excellent method to field FAQs, such as hours of operation, location, changes to business processes, upcoming classes/workshop dates – basically, all the questions that you are asked on a repetitive basis!

To set this up on your Facebook Page, visit “INBOX” then “AUTOMATED RESPONSES.” Done and Done!

5. Include an Action Button on Instagram

We’ve all seen it “LINK IN BIO.” But, did you know that you haven potentially have TWO links in your Instagram bio?

Instagram allows business profiles to add an Action Button, which connect your Instagram profile with other services so customers can interact with your business right from your profile.

These services include: Acuity Scheduling, Booksy, Fresha, GoDaddy Social, goPanache, MyTime, Salon Iris, Setmore, SimplyBook.Me, Squire, Vagaro Booking.

Pretty cool, right? Once set-up the button appears in a large banner button under your profile — IN ADDITION TO the website!

To set-up the Action Button, click “Edit Profile” then “Contact Options” then “Add an Action Button.”

Well there you have it – 5 simple actions that social media power users use!

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Social Media Customer Service Support Links
November 4, 2019 In Blog 1 Comment

Social media platforms (e.g. Facebook, LinkedIn, Instagram) have designed ‘Help’ forums to assist users with individualized questions about their accounts. These common problems may include, account access or privacy concerns.

However, we’ve all faced this scenario… we just want to talk to a REAL person because our problem is unique.

I’ve found the lesser known customer service tools for Facebook and LinkedIn.

Facebook’s customer service tool allows you to use a private chat function TO TALK TO A REAL PERSON, while LinkedIn’s customer service tool’s communication is facilitated through email.

Either way, I’ve used both… and they are fantastic!

Facebook: https://www.facebook.com/business/help

LinkedIn: https://www.linkedin.com/help/linkedin/solve

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The Importance of Google My Business
July 16, 2019 In Blog 18 Comments

Launched in 2014, Google My Business (GMB) provides business owners control over what “shows in the search results when someone searches a business.” GMB allows businesses to manage their own business data through creating a new profile or claiming an existing auto-generated profile. A GMB profile includes basic business information, including address, hours of operation, phone number, as well as user-generated reviews.

The majority of businesses believe that GMB is a set-it-and-forget-it product; however, there’s more to GMB than meets the eye!

Let’s talk about the two features you should be using:

1. Photos

There are a number of photo options that businesses can utilize on GMB, including both static photos, and videos. Photos by Owner can be segmented into interior, exterior, at work, team, and identity photos, whereas Photos by Customer are a single grouping. What many people fail to realize is the ease that customers can view photos when viewing their GMB listing on a mobile device.

If you’re a business with a presence on GMB, you’ll want to check to ensure all the photos available on GMB are up-to-date! While you’re there, taking a peek at the number of views, you may be surprised!

2. Posts 

Recently, GMB launched the “Post” feature, a product similar to their now defunct Google+ (G+) social media platform. The this ‘post’ appears within a business’ GMB listing This function allows managers to:

  • Add Update
  • Add Event
  • Add Offer
  • Add Product

This is an excellent way to promote blogs, events, or promote specific product offers!

Each of these tasks can be completed through the full or app version of GMB.

Not sure if your business has a presence on GMB? Search: google.com/business/

 

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Facebook Page Manager App Not Working?
May 28, 2019 In Blog 1 Comment

The Facebook Page Manager App allows Page administrators the ability to manage up to 50 Pages using a smartphone or tablet.  It was designed as a dedicated tool to manage your Facebook Pages, derive high quality and actionable insights to help you propel your business forward.

If you’re currently not utilizing the Page Manager App, you can download here:

  • Android 
  • iOS

Over the last month, however, I have experienced significant challenges with the Facebook Page Manager App. After a recent update, I found myself unable to post content, like or comment on engagement, boost posts, create stories, or host LIVE videos. I couldn’t do anything.

Each of the error messages were different:

  • Sorry, Something Went Wrong | There was a problem posting your status. We’ve logged the error and will look into it. FALSE
  • Request Permission to Advertise | To boost posts for this Page, a Page admin needs to give you permission. CLOSE
  • Can’t Start Live Video | Please check your internet connection. FALSE

With these error messages noted, I scoured the Internet. Asked Facebook Help. Deleted and reinstalled the App (several times). Made sure I had the most recent iOS. Nothing seemed to work. I had a useless app on my device,  and an upcoming workshop focused on utilizing the app. I was running out of ideas.

While the error messages were confusing and all different. I thought about this from an alternative perspective. Thinking about the problem from a logical standpoint, I still had FULL privileges when using a laptop or desktop. The problem was that I had lost all administrative privileges while using a device… It must be a security setting… somewhere!

When taking another look at personal preferences on business.facebook.com, I clicked “Business Settings” then “Security Centre.”

Under “Two-factor authentication” I noticed something that wasn’t there anymore… this was not enabled (which it had been previously!). Facebook flagged my device as an unauthorized device, thus not allowing me to create content.

To re-authenticate, I visited: https://www.facebook.com/security/2fac/settings/

The process included Facebook texting a code to my device, and then me to manually insert this code.

IMMEDIATELY  I was able to manage my pages again! IMMEDIATELY!

Problem solved my friends!

 

 

 

 

 

 

 

 

 

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Developing a Social Media Strategy
April 16, 2019 In Blog 1 Comment

Does your business have a social media strategy?

Social media is more than creating accounts on the ever-popular Facebook, Instagram, Twitter, and then posting your pre-made advertisements or “Happy National Donut Day” graphics.

Social media should be about creating and maintaining and conversation with your audience through the appropriate social media channels.

Developing a social media strategy should be clear, succinct, and simple.

  1. Competitor Analysis

Take a peek at what your competitors are up to on social media. Visit their corporate website to gain access to social media links, then visit each of their social media channels.

  • What channels are in use?
  • What is their following?
  • What is their content strategy?
  • What are they doing well?

(If you have an existing Facebook Page, you can add competitors to the “Watch-List” that allows you to simplified statistics regarding your competitor’s performance.)

 

  1. Target Audience

As you’ve heard before, you need to understand YOUR target audience. If you think that “everyone” is your audience, you need to ask yourself these questions:

  • Who are your current customers?
  • What customer group do you want to grow?
  • What are their demographics? Psychographics? Interests?

 

  1. Goals & Objectives

Before launching a Facebook Page, or starting an Instagram account, you need to understand why your business should be using social media.

  • Increase in-house sales / online sales
  • Increase blog readership
  • Increase app downloads

Answering this question will start to guide your social media strategy, because it will point your content in the right direction.

  1. Strategy

No – sharing the exact same content, including text and image, to all of your social media channels is NOT a strategy. In fact, if you choose to engage multiple social media channels, you should be committed to creating unique content for EACH channel. Below is a chart of the character limits, optimal image size, and hashtag use for each. Simply reviewing the chart will remind social media administrators that each social media channel is unique and should be treated as such.

  Text Image Hashtags
Facebook Page 63,206 characters 940 x 788px No
Twitter 280 characters 1024 x 512px Yes
Instagram 2,200 characters 1080 x 1080 px Yes
LinkedIn Company Page 700 characters 1200 x 1200 px Yes

 

In addition, each social media channel is visited by a unique population. Pew Research has prepared some in-depth research on this topic, including the below demographic analysis:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Depending on your target audience, you may choose to enable a specific social media mix. Simply looking at the popular social media in relation to age brackets will provide a strong indication of which social media channels are most suitable.

In addition, content can be one of the most challenging aspects to social media management. The thought of posting content daily, or at minimum a few times per week can be daunting. Simply posting corporate advertisements or Happy National Day of Awareness just won’t cut it.

  • What images/visual will you use?
  • Will you be directing them to a specific website/webpage?
  • Will you engage user-generated content?
  • Do you have a theme for your content?

This is the tip of the iceberg to starting the development of a social media strategy.

What are your social media strategy questions? Share below!

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