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The short answer is no. But why? There are several reasons why small businesses cannot replicate the marketing campaigns of multinational brands. Let’s break it down. Constraint #1: Budgets Large brands have significant budgets that they allocate across different marketing […]

Facebook Events is a feature on Facebook that helps individuals, businesses, and organizations create and promote events. It’s designed to help users discover happenings in their local area—perfect for our own city Kingston, Ontario, where community spirit is strong, and […]

As a business — keeping your Instagram account professional is key. Thankfully, Instagram has some handy tools that can help you filter out spam and unwanted interactions. Here is how to set them up in a few easy steps: 1. […]

Facebook is a powerful tool for businesses, but it’s not always straightforward. Many business owners have questions about how it works, and some of them come up more often than you’d expect. Here are some common Facebook-related questions and what […]

If you attended a Google Business Profile session for local businesses last month, you would have learned all about managing your profile and handling reviews. But here’s the thing: reviews aren’t just confined to your business profile’s review section. They […]