Have you started to investigate Instagram Reels for your business, but are frustrated by the lack of music choice?
If you would like to take advantage of the full music library, you’re in luck!
To gain access to the complete music library, all you have to do is switch the Instagram Account to a “Creator” account!
To switch to a Creator Account:
“Restricted from Advertising.” Perhaps the three most horrible words to see appear on your Facebook Business Manager screen.
For some people the solution will be simple, very simple! Facebook requires that anyone involved in purchasing ads on its platform has Two-Step Authentication set-up. Two-factor authentication makes it harder for others to gain access to your business account and take control of your assets. If that’s the case, visit, Business.Facebook.com, and turn on two-factor authentication.
Within the Facebook Business Manager, it is required that you set a Primary Page. Without a designated primary page, oftentimes advertisements will be declined. To set a Primary Page, visit Business.Facebook.com, and choose a Primary Page. Ideally this is your company page, or the main page for the specific Business Manager account.
While you’re in this section of Business Manager, take a moment to complete all the required information, including legal name of business, address, phone, and website. You will also see a notification to verify your business. Business Verification can only be enabled once two-step authentication has been set-up.
Facebook and Instagram Advertising isn’t the Wild West! There are rules and limitations on what can be advertised on the channel. First and foremost, ads must not violate Facebook’s Community Standards. However, there are specific product types and business models that are not allowed to create and publish ads, including:
In addition, Facebook includes a number of Restricted Content, including
I would encourage everyone to make themselves (and their clients) familiar with the complete Facebook Advertising Policy.
Finally, you can always appeal Facebook’s decision! If the action to appeal the decision doesn’t pop-up immediately, you can click Account Quality.
Good luck! I hope this provides some solutions to your Facebook Ads Manager Restrictions!
Jennifer
I’m going to be honest. I’ve witnessed some serious Facebook/Instagram Advertising horror stories: blurry photos, crappy videos, broken links, but worst, and I mean absolute worst… lack of proper targeting.
I can forgive more less than perfect images, or videos that are less than crisp – the add a level of authenticity and honesty to (some/most) brands and organizations. What I can’t forgive is hard-working small businesses throwing money away because they are improperly targeting their advertisements.
I live in Eastern Ontario – and I have seen ads for coffee shops in Vancouver (I drink coffee – lots), real estate agents in Calgary (I have family that lives there), and outdoor-type retailers with no online presence from Eastern Canada. I know WHY I am getting these ads – the advertiser has targeted only on my interests (e.g. coffee, friend of friend, outdoors/nature). While I agree that interests are important – it’s only part of the puzzle. Attention needs to be paid to location and age – as well as narrowing the audience with required interests as well as excluding specific interests.
If you’re thinking that you’ve never seen some of these options, it’s may be because you’ve only used Boost Post. If you want the full slate of advertising options and features, you’ll want to set-up a Facebook Business Manager Account.
Once you’ve set-up Facebook Business Manager, you’ll notice that you can target in multiple ways – including people who have visited your website, people who have engaged with your Facebook Page or Instagram account, people who have watched a certain amount(s) of videos you’ve posed to a Facebook or Instagram account.
Yes – it’s true. Trust me, it wasn’t a coincidence that you visited a retailers Instagram account and then instantly began receiving ads for the next 7-10 days.
There is much more to Facebook/Instagram ads than “Boost Post,” like creating custom audiences. Here are my four favourite audiences to create and use in advertising campaigns.
1. Website Traffic via Pixel
The Facebook pixel is a small piece of code that goes on your website. With the pixel, you can bring back website visitors, or find new people who will likely make a purchase or become a lead. In plain language: The pixel will track people who visit your website, and then use this data to serve them your ads based on the activity on your website (e.g. looking at a blue shirt, or new hockey stick). Big brands can use this, and so can you! The pixel is free to install on your website, and there’s no additional charge to Facebook ads – in fact, it will make your ads more effective in the long run! You can remarket to this audience for up to 180 days.
2 & 3. Engaged Facebook Page OR Instagram Users
I love this audience – it’s creepy, but so handy! Want to capture people who visit your Instagram account or Facebook but don’t follow? Well, this audience will allow your ads to be served ONLY TO THIS GROUP. Yes, this ad will only appear to people who have landed on your account(s) within the last 365 days! When setting up this audience you can choose broad or specific actions (e.g. have saved a post). Depending on what you want your ad to achieve, you may choose to be a bit more specific.
4. Users Who Watched Your Videos
If you’re a brand that frequently posts videos OR shares live videos to your Facebook or Instagram accounts, you can remarket to people who have watched a certain percentage of these videos: 25%, 50%, 75%, or 95% or a certain amount of the video: 3 seconds, 10 seconds. That said, take these numbers into consideration when creating or streaming videos – how can you remarket to people who watch some, but not all of your video content. Also, within this segment, you can choose multiple videos within one audience or choose a single video – it’s up to you.
Okay – there you have it. My four favourite audience types! Which one interests you the most? Let me know in the comments below!
Jennifer
If you manage a Facebook or Instagram account, you understand how time consuming it can be to effectively monitor and maintain an engaging experience! Here are three (simple!) and time-saving social media secrets that will help you save a few minutes — or many minutes — each day!
1. Facebook Page Automated Responses
Automated responses via Facebook Messenger allows you to engage with your audience while saving you valuable time! Automated messages allow Facebook Page administrators to set-up templates (and customized) messages and/or conversations such as:
If you are a page administrator, you can set-up these instant replies TODAY!
1. Click Inbox at the top of your Page.
2. Click Automated Responses in the left column.
3. Click next to Instant Reply below Greet Customers to turn instant reply on.
4. To change your instant reply message, click Edit Message in the middle.
2. Set-Up Instagram Quick Replies
Quick replies previously composed messages that can be quickly used as a direct message. This will avoid typing the same response multiple times! This feature can be helpful to businesses who outsource their social media marketing or have multiple people responding to messages. Templated responses will ensure the same voices carries throughout a brand’s social presence. If you’re considering what messages could be formulated, consider any frequently asked questions, ongoing promotions, or changes to your business practice due to COVID-19.
If you manage your account, you can set-up these quick replies TODAY:
1. Go to your Instagram profile page.
2. Tap on the menu icon in the top right corner (3 horizontal lines), and tap on the gear icon to go to “Settings.”
3. Tap “Business”
4. Tap “Quick Replies.”
5. Tap on the plus (+) sign in the top right corner to create a quick reply message.
3. Facebook & Instagram Creator Studio
You may have noticed that Facebook (and now Instagram) have been highlighting and featuring the benefits of “Creator Studio,” a feature found within your Facebook Page that is a amalgamates various tools you need to effectively post, manage, monetize and measure content across all your Facebook Pages and Instagram accounts. (Did someone say, ‘monetize?’) Anyone who manages a Page (take note Page administrators!) can use Creator Studio, though your Page role determines the specific information you see and the actions you can take.
In fact, within the Creator Studio, administrators can:
This has certainly become a handy feature for social media managers responsible for managing a Facebook and Instagram account! The other thing to take note of is the emphasis on VIDEO! If you read between the lines of what the Creator Studio can handle, you’ll notice that its features are very similar to that of YouTube! Take note!
Hope you learned something new!
Jennifer
