Sometimes, not every viral trend on social media is the right choice for a business, depending on what type of business you run and the brand voice it has. It’s always best for companies to evaluate trends before joining. Trends go viral because they’re fun, entertaining, and generally pretty easy to replicate. But sometimes they can get a bit out of hand and may not translate well with your business. Take a look at some of the key points below that should be kept in mind when trying to decide whether or not you should join a viral trend.
Tag Archives: social media strategy
How to Figure Out Content Pillars
One of the foundations of developing your business and creating a marketing plan is deciding how you want to portray your business and its brand identity. A key concept to developing your brand identity is figuring out what your content pillars are. Once content pillars are established, creating new and evergreen content will be much easier.
How to Turn One Day of Filming into Three Months of Content
Sometimes, filming social media content day after day can be exhausting. Have you ever wondered how some companies post video content consistently? Don’t worry, there’s a secret to this and we’re ready to share!
How to Enhance Your SEO Through Short Form Videos
Did you know that social media platforms are now being used as a search engine? Many people are choosing to search for products, restaurants, and vacation destinations on social media because they can get more genuine and accurate information from other users like them. When looking for this information, people tend to watch short form videos to gather that knowledge quickly, while also having a visual to back what they hear or read. Ultimately, this means that enhancing the search engine optimisation on your short form videos is becoming increasingly important in order to get your products out there.
Your Social Media Isn’t Broken. Your Workflow Is.
If you’re a small business owner, you’ve probably had at least one moment where you looked at your social media and thought, “Nothing is working.” The posts feel inconsistent. Ideas run dry. Engagement dips. Everything feels harder than it should be.