One of the foundations of developing your business and creating a marketing plan is deciding how you want to portray your business and its brand identity. A key concept to developing your brand identity is figuring out what your content pillars are. Once content pillars are established, creating new and evergreen content will be much easier.
Tag Archives: content marketing
Creative Mistakes That Can Hurt Reddit Campaign Performance
If you’re used to running ads on Facebook, Instagram, or Google, you already know how to grab attention with a bold graphic and a punchy call-to-action. But bring that same playbook to Reddit, and you might find your Reddit advertising campaign falling flat, or worse, getting called out in the comments.
How to Turn One Day of Filming into Three Months of Content
Sometimes, filming social media content day after day can be exhausting. Have you ever wondered how some companies post video content consistently? Don’t worry, there’s a secret to this and we’re ready to share!
How to Enhance Your SEO Through Short Form Videos
Did you know that social media platforms are now being used as a search engine? Many people are choosing to search for products, restaurants, and vacation destinations on social media because they can get more genuine and accurate information from other users like them. When looking for this information, people tend to watch short form videos to gather that knowledge quickly, while also having a visual to back what they hear or read. Ultimately, this means that enhancing the search engine optimisation on your short form videos is becoming increasingly important in order to get your products out there.
The Benefits Behind Email Marketing
Email marketing has been around for years, and for good reason. It is an effective way to stay in touch with your audience and promote your business. Here at JBC, we work closely with a variety of clients who see positive results from their email marketing campaigns. In this blog we will touch on five of the benefits that we see from these campaigns.