Sometimes, filming social media content day after day can be exhausting. Have you ever wondered how some companies post video content consistently? Don’t worry, there’s a secret to this and we’re ready to share!
Filming, editing, and uploading videos can be time consuming, unless you do it right! With the right content batching and content planning strategy, you can create months of social media content in just one day. Take a look at some of the tips and tricks we put together below.
Prepare Ideas Ahead of Time
When planning video content, think about what type of videos your audience loves! This is easy to find when you check your social media analytics. If you have a public or business account, many social media platforms will allow you to access your data analytics for free.
Within your data analytics, you can see information like how many views your video got, how many people liked, commented, and even shared your post. Videos with high views means that this type of content is popular, even if there isn’t as many interactions. This day in age, many people do not actively interact with videos anymore, they simply watch and continue on. So, your video view count is a good data point to consider. Some social media platforms (like Tik Tok) will even give you the average duration your video was watched. This is an extra helpful indicator of what content does really well.
Once you know what type of content your audience resonates with, planning your ideas ahead of time will be easy. For example, are you a clothing retail store? Perhaps your OOTD content has more interactions and video views than your how to style videos. Split your how to style videos into OOTD looks. This can easily transfer into multiple short form videos.
Don’t forget to also keep a steady supply of evergreen content!
Creating Evergreen Content
Content that every business should keep a steady stockpile of is evergreen content. Evergreen content is content that can be posted any time of the year. It is generic, but still holds relevance to your business.
So, what are good candidates for evergreen content? OOTD videos may not be a good candidate for evergreen content as fashion trends change season to season. An example of good evergreen content would be wardrobe basics that can be worn year round. If you are a restaurant, an example of evergreen content could be your staple menu items, or even just nice clips of your restaurant’s atmosphere. Something that may not be a good candidate for a restaurant is videos of dishes that tend to sell better in certain seasons. Summer is a great time for salads since the hot weather tends to make people want cold foods. In the winter, a delicious comfort meal like sheppard’s pie will fare much better.
So, even though some of your most popular posts perform well, they may not do well as evergreen content.
Why is Batch Creation Good?
If some of your highest performing posts should be changed season to season, that’s okay! Filming evergreen content in batches will help keep your motivation up when it comes to filming other content throughout the year. If there is one week where you’re swamped, post a premade video rather than taking the time to film a new one. The new video can wait until next week. A great way to prevent video burn out is by filming content all in one day, then setting it up for success over the next few months.
Planning Your Post Schedule
Once you have completed a day of filming and editing, the next step is to set up your posting schedule in a content calendar. Aim for one to three videos a week. This would mean that you have 12 to 36 videos to record earlier. Pick a schedule that is realistic for you. Maintaining a consistent schedule is more important than posting everyday. Keep your followers entertained with a predictable schedule. If you want to keep your business on their feeds, you can supplement your content calendar with other forms of content, like carousels. This will help keep you motivated as well!
Planning your content calendar ahead of time will help you keep track of what to post when, saving you from choosing day to day. That way you can focus on the other tasks that need to be done!
Conclusion
Overall, creating three months of content from one day of shooting is actually quite easy! It just requires a little more dedication at the start. Once complete, you will have more free time to do what you need to do!
At JBC, we help businesses streamline their content creation, video marketing, and digital marketing strategies. From planning and filming to editing and publishing engaging short-form videos, our team can help you create content that connects with your audience and drives results. Book a consultation with us to learn more about how we can help you create and deliver captivating content!
