Digital Marketing Resources & Support

Instagram is no longer just a place to post photos – it’s becoming a place where people search for what they need. Now, your Instagram posts can show up in Google search results, allowing people to discover your business even if they aren’t on Instagram or following your page.

How many passwords does your team have floating around on sticky notes, in notebooks, or saved in random spreadsheets? Chances are, it’s more than you’d like.

Comments shape how audiences engage with brands online. They build community but can also spiral into negativity, especially around sensitive issues. Instagram’s new downward arrow lets users privately flag comments that feel off, without showing dislike counts publicly.

In the last blog, we explained dwell time from the audience’s side—why people keep seeing the same kind of content, and how their behaviour shapes the algorithm. Now let’s flip the view. As a content creator or advertiser, dwell time is one of the most important metrics you’re not tracking—but should be. It influences reach, relevance, and results—especially in a feed-driven world.

If your feed feels repetitive—same topics, same formats, even the same creators—it’s not a coincidence. The reason often comes down to one thing: dwell time.