In this article I compare tips to a successful relationship to a successful presence on social media!
Have you ever hidden something from your spouse? Perhaps you bought one too many pairs of shoes and hid them in the back of the closet; or, perhaps you hide the fact you still email or text your ex. Yikes. “If you tell the truth you don’t have to remember anything.” Mark Twain. Companies should always be honest and transparent with their customers and clients. Whether the company’s customer service department is dealing with a higher-than-expected volume of calls, or has completely lost your order – they should tell you just that. Your customers will value your honesty more than your false niceties.
Last night I planned to make a batch of my delicious homemade granola bars. About half way through the prep I realized that I was about a ¼ cup short of rolled oats. Thinking that it wouldn’t affect the recipe too much, I continued. After compiling the ingredients and placing it in the oven for 16:30 minutes, I realized something was wrong. My favourite granola bars hadn’t cooked through. Placing them in the over for another 20 minutes, double what the original recipe requires, they finally were baked, but not as impressive as previous batches. I let out a sigh and admitted to my husband: “I messed up the granola bars.” He said, “Oh, don’t worry about it. It happens from time to time. I am sure they are fine.” If you screw up your social media – wrong link, misspelled word – admit your mistake. Don’t try to sugar-coat or gloss over the mistake because people will notice and call you out. Rather, admit there was a mistake and provide a solution.
Day-to-day life can become pretty routine and boring. How many of you are stuck in a relationship rut with your spouse or partner? When was the last time that you spent some quality time and had fun together? (Note: I can’t help you with your relationships!) The same concept applies to your social media. Each day you thank followers/fans and share the latest blog post. But have you had any fun lately? Fun can be many different things: inspirational/funny quotes (that relate to your business), a small contest, or asking questions. You will find that having fun via your social media will spark engagement among your fans and followers!