Digital Marketing Resources & Support

If you’re new to social media or managing a business account, the terms followers and following can be confusing. Let’s break it down.

You’ve probably encountered them — quick, catchy videos that capture your attention in seconds. But what exactly are they, and how can they help your business? Let’s break it down.

It all began when US President Donald Trump imposed tariffs on Canadian products. In response, Canada retaliated by increasing tariffs on U.S. goods. This sparked a wave of consumer patriotism. People in Canada started switching to local brands and the Canadian government began actively promoting Canadian-made products.

Being on a public platform like LinkedIn can feel overwhelming, especially if you are new to social media. If you are not comfortable with social platforms – you don’t have to join. But if you choose to, there are ways to maintain privacy while still building a professional presence.

Did you know that every post you like or comment on LinkedIn is visible to your network? Unlike other social media platforms, LinkedIn does not offer privacy settings to hide your engagement. This means that your professional network—including colleagues, employers, and potential recruiters—can see the content you interact with.