One of the most effective ways to communicate with both current customers and new leads is email because email is used by people of all ages. Most individuals check their email frequently when using the restroom, working, eating, and other activities.
What is email marketing?
Email marketing is a type of digital marketing that (you guessed it) sends emails. The objective is to have more effective and direct communication. Don’t undervalue the value of email marketing; it is so much more than just periodically sending out a discount. It can be used to raise brand recognition, convey stories, boost sales, and nurture leads.
Is email marketing effective?
Although it is often believed that email marketing is no longer effective, this couldn’t be farther from the truth. Global email usage is estimated to reach 4.1 billion users in 2021, up from the current 3.7 billion users, according to Statista. Most individuals check their email at least once a day, and typically take 50 seconds to read each one compared to just 10 seconds per Instagram post.
Why email marketing works
Email marketing gives you the opportunity to communicate with your clients often, in compared to certain other marketing methods. Email is the simplest and most efficient method to show your consumer how much you respect them, whether it’s with a straightforward “Thank you for subscribing,” a heartfelt “Welcome on board,” or a sincere “Happy Birthday!” Customers prefer the personalized messaging that email marketing allows.
How to build an email marketing lists?
Now that you are aware of the advantages of email marketing, let’s build an email lists.
First, choose an email marketing tool. Platforms like Mailchimp provide excellent tools, including email templates, audience tagging, and pre-made automations, that make managing email marketing campaigns easier and more successful.
Website sign-up forms
As soon as individuals begin visiting your website, you should encourage them to sign-up through a pop-up. A pop-up is a window that appears in the corner of a page, a larger banner, a slide-in window that takes up the entire page, or a scroll-box that opens after a particular point of scrolling. The usage of several sign-up forms on various sites is suggested, just as the use of custom CTAs.
A simple email sign-up form should always be there at the bottom of your website, regardless of what you choose to do.
Offer exclusive deals
People need a solid reason to want to subscribe to a newsletter and provide their personal information. Giving small discounts and coupon is a one way to encourage sign-ups. Also, providing special sneak peaks into upcoming campaigns in advance so that your subscribers are the first to get the best deals.
People spend a lot of time on social media and paid ads when it comes to online marketing, while it is effective, do not overlook the effects of email marketing. Email marketing not only helps establish a loyal customer base, but it also opens door for more potential customers. If you want to learn more, or work with JBC, book a complimentary call.