How LinkedIn Can Add Value To Your Personal Brand

Did you know LinkedIn is one of the oldest social media? It launched in 2003 and now is more relevant than ever before. It is considered the benchmark of professional networking social media that drives 46% of social traffic to B2B sites and is considered the most credible source of content.

LinkedIn opens doors to opportunities for employment and networking to users like no other social media. A well written LinkedIn account creates an online personal brand that can showcase expertise, recommendations, and achievements. This also establishes the user’s credibility in the industry. 93% of recruiters use LinkedIn to research and recruit candidates. LinkedIn allows users to have an online personal brand which makes their profile visible to key decision makers. For this very reason it is vital to treat your profile similar to that of a resume as the same will help sell you in the best way possible.

While there are some people who are still not savvy and are reluctant to embrace digital advancements, this blog will aim to change it. We will take you through three reasons why LinkedIn should be working professional’s favorite social media.

Commenting to Build Thought Leadership

It is recommended to not just react to a post, but also comment. Don’t just comment for the sake of commenting. The way you can grab attention of your network is by adding a valuable comment after going through their post, podcast, or video that they may have posted. This will consume time, but its surely will make way for you to get noticed not only by the person who posted the content but also the general LinkedIn community.

Credibility Through Recommendations

LinkedIn allows you to request recommendations and endorsements from your networking, including past employers, colleagues and associates, that could be seen on your profile. This will be beneficial evidence to your skillset and talent. This helps them to gauge how and where can you add value to their company and team.

Build Your Network with Connections

After following the first two points, you will be established as an opinionated professional from your industry in your LinkedIn community. Therefore, connecting with new professionals from similar industry will not be a challenge.  

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