Digital Marketing Resources & Support

Launched in 2014, Google My Business (GMB) provides business owners control over what “shows in the search results when someone searches a business.” GMB allows businesses to manage their own business data through creating a new profile or claiming an existing auto-generated profile. A GMB profile includes basic business information, including address, hours of operation, phone number, as well as user-generated reviews.

The Facebook Page Manager App allows Page administrators the ability to manage up to 50 Pages using a smartphone or tablet.  It was designed as a dedicated tool to manage your Facebook Pages, derive high quality and actionable insights to help you propel your business forward.

Social media is more than creating accounts on the ever-popular Facebook, Instagram, Twitter, and then posting your pre-made advertisements or “Happy National Donut Day” graphics.

Facebook Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. You can use this free platform to run and track your ads, manage assets such as your Pages and ad accounts, and add an agency or marketing partners to help manage your business. When you create a Business Manager, it becomes a central space to manage your business separate from your personal Facebook profile. You’ll manage your Pages and ad accounts in Business Manager, so you never have to worry about mixing business content with your personal content.

Ah negative posts. We’ve all seen them. Do we all love them? Not so much. Do we all know how to deal with them appropriately? Also, maybe not so much. Here’s how you can handle each type of negative post.