Email marketing has been around for years, and for good reason. It is an effective way to stay in touch with your audience and promote your business. Here at JBC, we work closely with a variety of clients who see positive results from their email marketing campaigns. In this blog we will touch on five of the benefits that we see from these campaigns.
Tag Archives: digital marketing
Are We Still Using Hashtags in 2026?
Back when social media platforms like Instagram first kicked off, hashtags were a popular tool to use when uploading content. Now in 2026, there is a lot of discourse regarding whether hashtags are actually useful or not. This blog will take a look into how hashtags are used on each of the core platforms.
How to Build Customer Trust with Social Proof: Reviews, Ratings, and Testimonials
In today’s digital marketplace, trust is everything. For small businesses, social proof – things like reviews, ratings, and testimonials – can mean the difference between a potential customer engaging with your business or moving on to a competitor.
Meta Ads vs. Boosted Posts: What’s the Difference and Which Should You Use?
If you’ve ever posted something on Facebook or Instagram, you’ve likely seen the little blue button that says “Boost Post” – It’s tempting, right? One click, a few dollars, and your post is suddenly reaching more people. But then you hear about Meta Ads Manager… the more advanced tool that agencies and marketers use to create ads. That’s when the questions start. Let’s break it down.