Category Archives: Uncategorized

When something big happens nationally, brands often jump on the news and create marketing content around it. This is called moment marketing. If you are wondering what that means, think of a national event that grabs everyone’s attention—like Canada winning a major hockey championship.

The short answer is no. But why? There are several reasons why small businesses cannot replicate the marketing campaigns of multinational brands. Let’s break it down.

Facebook Events is a feature on Facebook that helps individuals, businesses, and organizations create and promote events. It’s designed to help users discover happenings in their local area—perfect for our own city Kingston, Ontario, where community spirit is strong, and people love to get involved in local activities. Whether you’re organizing a market, a concert,Continue reading “Why You Should Use Events on Facebook”

As a business — keeping your Instagram account professional is key. Thankfully, Instagram has some handy tools that can help you filter out spam and unwanted interactions. Here is how to set them up in a few easy steps.

Facebook is a powerful tool for businesses, but it’s not always straightforward. Many business owners have questions about how it works, and some of them come up more often than you’d expect. Here are some common Facebook-related questions and what you need to know.