Why Your Business Should Avoid Posting About Religion & Politics

It’s time to write this week’s blog, and with major political changes happening in the country, what better time to discuss what businesses should avoid posting about?

When something big happens nationally, brands often jump on the news and create marketing content around it. This is called moment marketing. If you are wondering what that means, think of a national event that grabs everyone’s attention—like Canada winning a major hockey championship. Businesses use these moments to engage their audience which helps the brands to stay relevant.

It’s a great way to be part of the online conversation. But there are two topics we strongly recommend you avoid posting on your business account:

1. Religion

Having strong opinions about religion is completely fine. But sharing them on your business page? Not so much. Why? Because religion is deeply personal and not everyone shares the same beliefs. Even if you think your post is harmless, it could unintentionally alienate potential customers.

For example, imagine you own a bakery and post about how a certain religious holiday is the only “true” celebration. Some of your customers might not celebrate it, and they may feel excluded or even stop supporting your business. Even if you’re posting from your personal account, people will still connect you to your business, which could impact how they see your brand.

Canada is a country of immigrants from diverse backgrounds and religions. If a business starts posting about one religious celebration, you might feel the need to post about every religious holiday to avoid upsetting different communities. This can quickly become overwhelming, and if you unintentionally forget to acknowledge a significant holiday, it could hurt feelings and damage your brand’s reputation. The internet never forgets, and as a small business owner, you don’t want to start off on the wrong foot with people. So, it’s best to avoid this topic entirely.

2. Politics

Politics is another area where things can get tricky. No matter how strongly you feel about a political issue, posting about it on your business account can create unnecessary division.

Let’s say you run a clothing brand and share your personal views on a controversial policy. Even if you think your stance is the “right” one, half of your audience might disagree. Suddenly, your business isn’t just about fashion anymore—it’s about politics. And that could drive customers away.

In today’s world, customers expect brands to be neutral and welcoming to all, so it’s best to keep political discussions off your professional page.

Your business social media should focus on connecting with customers by posting about your products and services that provide value to them. Avoiding religion and politics helps keep your brand inclusive. If you really want to discuss these topics, do it on your personal account—but even then, think twice. Like we said before, the internet never forgets — what you post today could affect your business in ways you never expected in the future.

What Should You Post Instead?

Your business social media should focus on connecting with customers by sharing content that provides value. Instead of discussing religion or politics, post about:

  • Product photos showcasing what you offer
  • Service updates so customers know what’s available
  • Videos & reels highlighting your products in action

To stay organised, create a content calendar that helps you plan your posts around these topics.

And if you need guidance, JBC offers a free 15-minute consultation to help you navigate social media challenges and create a customised package for your business.