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Did you know that you hold the power to create a LIVE video just by using your smartphone? Through the Facebook LIVE posting option, businesses can showcase products, services, storefronts, sales, discounts, promotions, locations, and interact LIVE with their friends, family, and friends.

While checking my Facebook ‘On-This-Day’ function this morning I stumbled upon a blog I wrote and published on August 25, 2013, entitled 3 Guiding Business Principles.

As the standard bearer for all social media platforms, Facebook is constantly in the news for a whole variety of reasons. Lately, the live video streaming service Facebook Live has been a particular focus of the media, and not for the best of reasons.

Last week, at the Greater Kingston Chamber of Commerce’s Annual General Meeting, I was fortunate to hear a speech given by Katherine Thompson, of the Canadian Advanced Technology Alliance (CATA Alliance). She discussed the importance of education and action regarding cyber security, as well as potential breaches of personal privacy.

During the Christmas holidays I found many conversations lent themselves to discussing social media, specifically Facebook, LinkedIn, and Twitter; further, what I noticed about these conversations was they consistently had a negative undertone.