Category Archives: Uncategorized

Social media is more than creating accounts on the ever-popular Facebook, Instagram, Twitter, and then posting your pre-made advertisements or “Happy National Donut Day” graphics.

Facebook Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. You can use this free platform to run and track your ads, manage assets such as your Pages and ad accounts, and add an agency or marketing partners to help manage your business. When you create a Business Manager, it becomes a central space to manage your business separate from your personal Facebook profile. You’ll manage your Pages and ad accounts in Business Manager, so you never have to worry about mixing business content with your personal content.

Ah negative posts. We’ve all seen them. Do we all love them? Not so much. Do we all know how to deal with them appropriately? Also, maybe not so much. Here’s how you can handle each type of negative post.

Hashtags. You see them everywhere. They’re used in many ways. Sometimes they’re used as subtext for a post or sometimes they’re used to boost overall reach. When it’s the latter case, it’s a good idea to be strategic with hashtags. Doing so will encourage audiences to either use them or better engage with your posts. Here is a description of the six types of hashtags.

There’s a new guy in the Facebook neighbourhood who goes by the name of Messenger bot. Well, relatively new. Messenger bot has been around for over a year now but it’s not a well-known feature among Facebook users. Basically, it’s similar to an automated e-mail marketing tool such as Mailchimp or Constant Contact. But there are some slight differences and benefits to this feature which go beyond the capacities of these aforementioned platforms.