Facebook Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. You can use this free platform to run and track your ads, manage assets such as your Pages and ad accounts, and add an agency or marketing partners to help manage your business. When you create a Business Manager, it becomes a central space to manage your business separate from your personal Facebook profile. You’ll manage your Pages and ad accounts in Business Manager, so you never have to worry about mixing business content with your personal content.
When setting up a Facebook Business Manager, it is required to include a “Primary Page.” The first Page you add to your Business Manager is your primary page. You can change your primary page as you add more Pages to your Business Manager. To learn how to change your primary page in Business Manager, click here.
With the recently integration of Facebook and Instagram, you may face new challenges. For example, under administrators on the Facebook Page, you may notice a new administrator, someone that you didn’t authorize. Not to worry, if you recently converted your Instagram account to a business account, and then connected (or tried to) to a Facebook Page, you’ll notice a new “person” who owns the page. That “person/account” was created during the conversion process. To remove this “person/account” you will need to disconnect the Facebook Page from Instagram, and Instagram from Facebook for this account.
You may notice under Business Manager that the Page says “Owned by Individual People” rather than the company name. Here’s how to fix this:
For the majority of users, this will be the solution. However, for others, you may need to remove the account entirely from Business Manager (MAKE SURE YOU HAVE ADMINISTRATIVE RIGHTS BEFORE YOU REMOVE THE ACCOUNT!).