Digital Marketing Resources & Support

It all began when US President Donald Trump imposed tariffs on Canadian products. In response, Canada retaliated by increasing tariffs on U.S. goods. This sparked a wave of consumer patriotism. People in Canada started switching to local brands and the Canadian government began actively promoting Canadian-made products.

Being on a public platform like LinkedIn can feel overwhelming, especially if you are new to social media. If you are not comfortable with social platforms – you don’t have to join. But if you choose to, there are ways to maintain privacy while still building a professional presence.

Did you know that every post you like or comment on LinkedIn is visible to your network? Unlike other social media platforms, LinkedIn does not offer privacy settings to hide your engagement. This means that your professional network—including colleagues, employers, and potential recruiters—can see the content you interact with.

Before AI became a big thing, it was easier to spot spam messages in your inbox. But now, for people who are not tech-savvy or don’t use social media and emails often, it can be tricky to recognize spam messages when they appear.

When something big happens nationally, brands often jump on the news and create marketing content around it. This is called moment marketing. If you are wondering what that means, think of a national event that grabs everyone’s attention—like Canada winning a major hockey championship.