Digital Marketing Resources & Support

Did you know that every post you like or comment on LinkedIn is visible to your network? Unlike other social media platforms, LinkedIn does not offer privacy settings to hide your engagement. This means that your professional network—including colleagues, employers, and potential recruiters—can see the content you interact with.

Before AI became a big thing, it was easier to spot spam messages in your inbox. But now, for people who are not tech-savvy or don’t use social media and emails often, it can be tricky to recognize spam messages when they appear.

When something big happens nationally, brands often jump on the news and create marketing content around it. This is called moment marketing. If you are wondering what that means, think of a national event that grabs everyone’s attention—like Canada winning a major hockey championship.

The short answer is no. But why? There are several reasons why small businesses cannot replicate the marketing campaigns of multinational brands. Let’s break it down.