How Small Businesses Can Use QR Codes Effectively

QR codes can be a useful tool for small businesses when placed thoughtfully. However, putting a QR code on social media graphics is rarely effective. Most people view these posts on their phones, making it impossible to scan a code displayed on the same screen. Instead, focus on using QR codes in physical spaces where they can connect offline and online experiences smoothly.

Here are the best places to use QR codes:

• Printed materials: Flyers, brochures, posters, and business cards
  
• Product packaging: Link to instructions, videos, or special offers
  
• Event signage: Help visitors access schedules, RSVP forms, or event info
  
• Tabletops or counters: Restaurants use QR codes for menus or feedback forms
  

When you use QR codes, give clear reasons for people to scan them. 

For example, use phrases like:

• “Scan to see today’s offers”
  
• “Scan to book your appointment”
  
• “Scan to join our loyalty programme”
  

Make sure the linked page is mobile-friendly and loads quickly. Use QR code generators that provide tracking data so you can monitor how often your codes are scanned and which locations work best.

For small business owners, start by:

• Identifying physical points where customers can easily scan, such as receipts, packaging, or in-store posters
  
• Avoiding QR codes on digital platforms where clickable links work better
  
• Testing QR codes before printing to ensure they work correctly
  
• Keeping designs simple and easy to scan
  

Using QR codes this way helps you connect your offline customers to your online content, improving engagement and boosting sales.

Creating QR Codes in Canva

Canva makes it easy to create QR codes directly inside your designs without needing a separate tool. Here’s how:

1. Open your design in Canva (flyer, poster, business card, etc.).
   
2. On the left toolbar, click Apps.
   
3. Search for and select QR Code.
   
4. Enter the URL you want the QR code to link to.
   
5. Click Generate QR Code.
   
6. The QR code will appear on your design. Resize and position it where needed.
   

If you learned something new today and found this tip useful, subscribe to our newsletter. We send short, practical ideas every week to help your small business grow: www.jenniferbakerconsulting.com