Digital Marketing Resources & Support

As a small business owner, you might feel overwhelmed by the number of social media platforms available. From Facebook to TikTok, LinkedIn to Pinterest, the options seem endless. The question is: do you need to be on all of them?

If you’re new to social media or managing a business account, the terms followers and following can be confusing. Let’s break it down.

You’ve probably encountered them — quick, catchy videos that capture your attention in seconds. But what exactly are they, and how can they help your business? Let’s break it down.

It all began when US President Donald Trump imposed tariffs on Canadian products. In response, Canada retaliated by increasing tariffs on U.S. goods. This sparked a wave of consumer patriotism. People in Canada started switching to local brands and the Canadian government began actively promoting Canadian-made products.

Being on a public platform like LinkedIn can feel overwhelming, especially if you are new to social media. If you are not comfortable with social platforms – you don’t have to join. But if you choose to, there are ways to maintain privacy while still building a professional presence.