Blog

As a small business owner, you might feel overwhelmed by the number of social media platforms available. From Facebook to TikTok, LinkedIn to Pinterest, the options seem endless. The question is: do you need to be on all of them? […]

If you’re new to social media or managing a business account, the terms followers and following can be confusing. Let’s break it down. What Does “Following” Mean? When you follow someone on social media, you are subscribing to see their […]

You’ve probably encountered them — quick, catchy videos that capture your attention in seconds. But what exactly are they, and how can they help your business? Let’s break it down: Instagram Reels Instagram Reels are short, vertical videos lasting up […]

Vishakha Agrawal Last month, at lunch, my boss happened to mention something I hadn’t heard before:“Maple washing.” I blinked.“What?” She said, “You know Green Washing?”I nodded.She said, “It’s similar.” According to The Globe and Mail, maple washing refers to businesses […]

Being on a public platform like LinkedIn can feel overwhelming, especially if you are new to social media. If you are not comfortable with social platforms – you don’t have to join. But if you choose to, there are ways […]