Digital Marketing Resources & Support

How many passwords does your team have floating around on sticky notes, in notebooks, or saved in random spreadsheets? Chances are, it’s more than you’d like.

Comments shape how audiences engage with brands online. They build community but can also spiral into negativity, especially around sensitive issues. Instagram’s new downward arrow lets users privately flag comments that feel off, without showing dislike counts publicly.

In the last blog, we explained dwell time from the audience’s side—why people keep seeing the same kind of content, and how their behaviour shapes the algorithm. Now let’s flip the view. As a content creator or advertiser, dwell time is one of the most important metrics you’re not tracking—but should be. It influences reach, relevance, and results—especially in a feed-driven world.

If your feed feels repetitive—same topics, same formats, even the same creators—it’s not a coincidence. The reason often comes down to one thing: dwell time.

If you run a small business and feel like social media isn’t working, you’re not alone. You might wonder why videos get more views than photos, why your posts don’t get much traction, or whether you should invest in ads at all.