Digital Marketing Resources & Support

So you’ve taken the path to build your own website (or perhaps you are simply maintaining an existing WordPress website) and you learn about this nifty thing called a plugin. Simply put, a WordPress plugin is an add-on that allows you to extend the features and functionality of your website (either on the front-end or back-end). Sounds great, right? While plugins can certainly be a great tool, they should be used with caution – let’s explore why.

If you’ve ever asked yourself the question “Do I really need a professional or can I just do it myself?” when it comes to your website, this article is for you. We’ll break down the pros and pitfalls of building a website for your business and discuss when to seek additional support.

If you’re a small business owner, you’ve probably had at least one moment where you looked at your social media and thought, “Nothing is working.” The posts feel inconsistent. Ideas run dry. Engagement dips. Everything feels harder than it should be.

If you run ads on social or search platforms, you probably track clicks, conversions, cost-per-click, and return on ad spend. Those are important, but there is another metric that often gets overlooked: Search Lift.

For years, small businesses have heard the same advice: “Post every day if you want to grow.” But social media algorithms have evolved, and the focus has shifted from posting often to posting content that people actually care about.