Instagram has quickly become one of the most popular social media platforms. With over 1 billion monthly active users, it’s no wonder that businesses are using Instagram to reach new audiences.
If you’re looking to start using Instagram for your business or want to get more out of the platform, here are the key insights to consider.
One of the first things you may want to consider is the demographics of your followers. This can give you insight into who your target audience is and who is most interested in your content. Knowing your
target audience’s demographics will help you create content that appeals to them and reaches them more effectively.
For example, if you’re a fashion brand, you’ll want to target users who are interested in fashion. By understanding the demographics of your target audience, you can create content that appeals to them and helps you reach your business goals. That means sharing content related to trends in colours, design, and fabrics, rather than posts about animals and wildlife.
Engagement is the number of people who interact with your content. This includes things like likes, comments, and shares. Engagement is a good indicator of how well your content is performing and how
interested your audience is in what you have to say.
The engagement rate is calculated as total engagement divided by total followers, multiplied by 100.
Impression is defined as the number of times your content is seen, while reach is the number of unique users who see your content. It’s important to understand both metrics because they can give you different insights into your content’s performance.
For example, a high reach but low impression number could mean that your content is being seen by a lot of people but not making much of an impact.
On the other hand, a low reach but high impression number could mean that your content is only being seen by a small number of people, but those who do see it are really engaged with it.
Both metrics are important to track so you can get a complete picture of how your content is performing.
Interaction is the number of likes, comments, and shares that you get on your posts. It is important to track interaction because it shows how engaged your audience is. If you have a lot of interaction, it means
that people are interested in what you’re posting and are more likely to continue following you.
Take note of these high performing posts, as they hold the key to unlocking your content superpower!
What’s that mean? It means creating more content that engages your audience, rather than posting just to post.
Saved posts is a metric that measures how often users are saving your posts. A high save rate means that your content is being saved for later viewing – meaning that you’re creating valuable and useful content for your followers! This metric can be useful in identifying which content is most popular with your audience.
Now that you know some key insights about Instagram, you can start to understand your audience a bit better and create content that appeals to them. Keep these insights in mind as you continue to grow
your business on Instagram. Want to learn more, or simply want to outsource your social media? Book a coaching session with our team!