Google Business Profile (GBP), previously called Google My Business, is a free tool that helps businesses share their information directly on Google. This profile can show details like your business address, contact number, hours, and photos, making it easier for customers to find and contact your business.
What Has Changed?
In recent updates, Google made managing your business profile easier. You no longer need a separate app (Google My Business app) to make changes. Now, you can update your business details directly from Google Search or Maps.
Starting from November 21, 2024, any business that wants to use Local Services Ads (special ads that show up in local searches) must have a verified Google Business Profile. This new rule is meant to make sure only real businesses can run ads, helping people find trustworthy businesses nearby.
How Does This Affect Your Business?
These changes offer a few benefits:
- Easier to Update: You can manage your business information directly in Google Search or Maps, saving time.
- Better Visibility: When your information is updated and verified, you are more likely to show up in local searches, helping more people find your business.
- Direct Customer Interaction: You can respond to customer reviews and update business details in real time, which helps build trust.
Do You Need a New Profile?
No. If you already had a Google My Business account, it automatically became a Google Business Profile. You don’t need to create a new one, but make sure your profile is verified, especially if you plan to use Local Services Ads.
What Should You Do Next?
- Verify Your Business: Make sure your profile is verified. Verified profiles get more visibility and are required for certain ads.
- Keep Your Information Updated: Regularly check and update your details like address, hours, and contact info so customers have accurate information.
- Respond to Reviews: Engaging with customers through reviews helps build trust and can improve your profile’s visibility.
The best part? You can join our upcoming webinar, Mastering Google Business Profile for Local Success, on January 9 at 11 AM EST!
Reserve your spot now: Register here
Or, if you are unsure whether you have a Google Business Profile or need help with anything related to it, you can book a complimentary 15-minute call with us. We will discuss your questions and work with you to find the best solution tailored to your needs.
