In our previous blog, we discussed organic and paid content for social media. We know there are many other terms your marketing team might use when discussing social media. Whether you have hired a marketing person, work with an agency, or handle marketing for your small business on your own, this blog will help you understand common digital marketing terms.
Social Media Hygiene
Social media hygiene refers to maintaining the essential basics of your social media presence. Just like personal hygiene is about basic upkeep, social media hygiene focuses on having consistent, recognizable elements across your profiles. This includes:
Here are some platform-specific bio character limits:
Organic Reach
Organic reach refers to the number of people who see your social media content without paid promotion. It happens naturally through your followers’ feeds, shares, or engagement.
Pinned Post
A pinned post is a post you choose to “pin” to the top of your social media profile so it’s the first thing visitors see, regardless of when it was originally posted.
Newsjacking or Trending
Newsjacking refers to leveraging current trending topics or news stories to create relevant content for your brand. It’s a way to join the conversation while the topic is still fresh.
Regram, Repost, Reshare, Retweet
These terms mean sharing someone else’s content on your social media platform. The exact term used depends on the platform:
Sponsored Post (Paid Ads)
A sponsored post is a paid advertisement that appears in users’ feeds or as part of their social media experience. It’s designed to reach a larger or more targeted audience than organic content. When you promote an existing organic post to expand its reach beyond your followers, it’s often referred to as a boosted post. Both approaches help increase visibility and engagement with your content.
A/B Testing
A/B testing is a method where you compare two versions of a piece of content (such as an ad, a post, or a webpage) to see which performs better. It helps optimize content for better results.
Did you learn something new? Let us know in the comments below! If you run a small business and need assistance with your social media or have questions, we are here to help. To better understand your needs, book a free 15-minute appointment with us. We will do our best to create a tailored package that suits your specific requirements!
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