How-To Manage Your Social Media Accounts

Are you feeling overwhelmed trying to figure out how to create content and captions? Wondering what works best, what’s organic content, and how paid content works? Don’t worry. We will walk you through everything you need to know to manage your social media accounts without outsourcing the work.

Let’s break it down for you.

• Organic content is any post, video, or story you share without paying. That means it appears naturally in your followers’ feeds and relies on engagement (likes, shares, comments) to reach more people.
• Paid content refers to posts you promote using ads. On Instagram (IG) and Facebook (FB), paid content helps you target specific audiences, increase visibility, and drive traffic to your website or profile. Meta’s ad system allows you to control how much you spend and who sees your content based on interests, location, and other factors.

As a best practice, make sure your social media profiles are consistent across all platforms. This is called social media hygiene. It’s the very first step in making sure your pages are well-prepared for future content. Whether you’re starting fresh or already have an account, ensure that all your social media profiles look the same for a uniform presence.

Step 1: Decide on Your Products and Services

Start by listing out the products or services you offer. Is it just one product, or multiple? Once you have that sorted out, you’re ready to move to the next step: planning your content.

Step 2: Organize Your Content

Now that you have an idea of what you’re offering, plan your content. Create content buckets—these are categories of the types of content you want to post. For example, educational posts, promotions, or behind-the-scenes content.

An easy way to keep track of your content is by using an Excel sheet. Here’s what you can include:

• Date
• Day
• Content idea for Facebook
• Content idea for Instagram
• Graphics
• Caption

A good start is posting about 3 pieces of content per week.

Step 3: Design Your Content

Once you have your content ideas ready, you can use Canva to create graphics for each category. Canva is a great tool for creating professional-looking designs, even if you’re not a designer.

Step 4: Write Captions

After designing your graphics, the next step is writing captions. Keep your captions simple and direct. Remember, hashtags work best on Instagram but limit them to 5-10. Using hashtags on Facebook doesn’t help much, so focus more on creating engaging captions there.

Step 5: Schedule Your Content

Once your content is ready, take advantage of META Business Manager. This tool lets you schedule your content for up to a month in advance, so you never fall behind. It’s a great way to keep your social media content on track without last-minute stress.

Step 6: Upgrade with Hootsuite

As your social media presence grows and you start generating revenue, you can consider using tools like Hootsuite to manage multiple platforms and stay ahead of the game. Hootsuite allows you to streamline your social media efforts, helping you schedule, monitor, and analyze your posts more effectively.

Keep your profiles consistent, plan your content in advance, create eye-catching designs, and craft compelling captions. You don’t need to outsource this work—you can handle it yourself!

Need help with your social media blues? Book a free 15-minute appointment with us, and we’ll tailor our services to meet your needs!