Digital Marketing Resources & Support

In this article I compare tips to a successful relationship to a successful presence on social media!

In August (on my birthday actually!), I was awarded a contract through Tourism Northern Ontario, formerly RTO13, to organize and facilitate 6 2-day social media training sessions throughout Northern Ontario. With the proposed start date of October 7th, I was responsible for booking venues and catering in 6 cities, organizing my travel arrangements, as well as planning the curriculum for these training sessions.

A few weeks ago I was talking to my mom on the phone when she said: “You should write a blog about how you grew your business over the past 18 months. Like, what you did, how you got clients, how you keep up with social media. You’ve done so much!”

Social media should be treated as any other marketing method would be treated – with goals, strategy, and proper training. You wouldn’t let a graphic designer sell your house, or a musician set-up your retirement plan. Remember, use the right tool for the right job.

So when people ask me, “Why did you decide to start your business?” although I may provide a brief answer, the actuality is that it has been 28 years in the making.