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Battle of the Public Service Announcements

While sometimes corporate communication becomes bogged down with red-tape, there are times when they get creative with their PSAs. Here are my three favourite: 1. North Carolina Department of Transportation: Yadkin River Bridge Replacement 2. Public Service Announcement for Recycling from Sweden 3. Dumb […]

November 3, 2014
Blog
Simple Social Media

This past week, while I was on vacation with my husband, I was reminded that social media doesn’t have to be complicated. During our time off we visited Konzelmann Winery, one of my favourite wineries in Niagara-on-the-Lake, Ontario. The winery […]

July 10, 2014
Blog
The Hashtag #YGK in Kingston

You may see it popping up on Twitter, Facebook, and Instagram. You may also see it appearing on websites, and traditional marketing forms like business cards, banners, and posters. #YGK This blog post seeks to shed light on the #YGK […]

June 12, 2014
Blog
Successful Social Media is a lot Like a Successful Relationship

In this article I compare tips to a successful relationship to a successful presence on social media! Be Transparent Have you ever hidden something from your spouse? Perhaps you bought one too many pairs of shoes and hid them in […]

February 3, 2014
Blog
What I Did on my Trip through Northern Ontario

In August (on my birthday actually!), I was awarded a contract through Tourism Northern Ontario, formerly RTO13, to organize and facilitate 6 2-day social media training sessions throughout Northern Ontario. With the proposed start date of October 7th, I was […]

October 30, 2013
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