Digital Marketing Resources & Support

Hashtags. You see them everywhere. They’re used in many ways. Sometimes they’re used as subtext for a post or sometimes they’re used to boost overall reach. When it’s the latter case, it’s a good idea to be strategic with hashtags. Doing so will encourage audiences to either use them or better engage with your posts. Here is a description of the six types of hashtags.

There’s a new guy in the Facebook neighbourhood who goes by the name of Messenger bot. Well, relatively new. Messenger bot has been around for over a year now but it’s not a well-known feature among Facebook users. Basically, it’s similar to an automated e-mail marketing tool such as Mailchimp or Constant Contact. But there are some slight differences and benefits to this feature which go beyond the capacities of these aforementioned platforms.

Like all social media tools, a set it and forget it approach is not applicable when it comes to managing a Facebook event page. There are a number of ways you can leverage your event page by taking a few simple and consistent measures.

So, you’ve had a bad experience with a company. Now you want the whole world to know about it. Where do you go? Social media may be one option. While that may seem like a good idea at the time, it’s not always the best one.

When it comes to Facebook, privacy seems to be an oxymoron. There are many facets of Facebook which can disrupt your ability to maintain your privacy or give you the illusion that you can’t have any privacy on Facebook. Rest assured that it is something you can, and should, maintain.