Digital Marketing Resources & Support

Saved Audiences are built on demographics, interests, or behaviour of your audience. For example, it might be women between the ages of 35 and 55 who live in the Greater Toronto Area and who like cats. For each saved audience you create, Meta estimates the total number of people in that audience based on your selected criteria. From the basic demographics, location, you can then build on this concept.

A/B testing, also called split testing, lets you compare two different versions of something to see which performs better. Two slightly different versions of the same marketing content are put out to see which performs better., i.e. email headline, social media post, or web page layout. Once you perform the test and learn which performs best, you can then use that knowledge to help your strategy moving forward.

Has your personal or business Facebook account been restricted from advertising on Facebook and Instagram? Don’t worry, this guide will help you resolve the issue and start running ads again! In this guide we will discuss 3 simple steps you need to take to run ads on Facebook and Instagram.

It has become essential for healthcare businesses to leverage digital marketing over the last few years. In an industry undergoing rapid change, healthcare organizations have become adept at implementing marketing strategies. Adoption of digital innovation has not only helped the sector to boost growth post pandemic but also has aided in advancing the management process.

Are you having trouble logging into your business’ Facebook Page? Facebook is an important platform for connecting people and businesses. Facebook provides a powerful platform for businesses to advertise, communicate with customers, and build brand recognition.