Digital Marketing Resources & Support

When something big happens nationally, brands often jump on the news and create marketing content around it. This is called moment marketing. If you are wondering what that means, think of a national event that grabs everyone’s attention—like Canada winning a major hockey championship.

The short answer is no. But why? There are several reasons why small businesses cannot replicate the marketing campaigns of multinational brands. Let’s break it down.

As a business — keeping your Instagram account professional is key. Thankfully, Instagram has some handy tools that can help you filter out spam and unwanted interactions. Here is how to set them up in a few easy steps.

Facebook is a powerful tool for businesses, but it’s not always straightforward. Many business owners have questions about how it works, and some of them come up more often than you’d expect. Here are some common Facebook-related questions and what you need to know.