Short-form videos are now a common sight on platforms like Instagram Reels, TikTok, and YouTube Shorts. But why are these quick clips so popular?
What Are Short-Form Videos?
Short-form videos are short clips, usually lasting 15 seconds to 1 minute. They’re simple to create and easy to watch, making them ideal for busy viewers.
Why Do People Watch Them?
- They share a message in a short time, perfect for today’s fast-paced world.
- Tutorials, behind-the-scenes clips, and trends make them enjoyable.
- Their short length makes them simple to share with others.
Why Should Businesses Use Them?
Short-form videos are a helpful tool for businesses. They can:
- Show a product, share a tip, or answer a question.
- Platforms promote short videos, helping you reach more people.
- Videos let your audience see a relatable side of your brand.
How to Start
- It doesn’t have to be perfect – it just needs to feel genuine and relatable.
- Stick to one message per video.
- Make the video clear and appealing.
- Ask viewers to like, share, or visit your website.
Want to know more about using short-form videos for your brand? Connect with Team JBC! Book a free 15-minute complimentary appointment to explore how they can help.
2 Comments
Will you be doing a webinar on short form videos soon?
That’s a great idea. It’s certainly something we can consider for Q2!