As a small business owner, deciding which website platform to use can feel like a daunting task. You’re most likely looking for something that is cost-effective, easy-to-use and can do at least some of the heavy lifting for you. In this post, we’ll break down a few of the most common website builder platforms to help you select the best one for your unique business.
WordPress
WordPress is a great tool for those who want a traditional website dashboard, with easy-to-organize content and blog posts. Using page builder themes such as Divi or Elementor, creating a simple website with WordPress is fairly straightforward. Drag and drop different elements onto the page to design, and click to easily edit content areas. To build a website with WordPress, you will need a website hosting plan (from a service like Ionos or GoDaddy) with a WordPress installation.
Shopify
For businesses that manage and sell physical product inventory, an eCommerce solution like Shopify is a great choice. Shopify provides customers with a secure platform for taking payments and automatically adjusts inventory levels when sales are made, making it easy for your team to focus on fulfilling orders as they come in. Shopify themes and templates are easily customizable and boast the highest-converting checkout experience on the web in 2026, making it an easy choice for eCommerce businesses. With Shopify, their platform self-hosts the site which means you do not need an additional hosting plan like you do with WordPress. If you don’t have an existing domain, you can buy that direct from Shopify as well.
Squarespace
Another platform that business owners often consider is Squarespace, as it boasts a user-friendly interface, drag-and-drop layout building features, and also hosts the finished website for you. Squarespace is a good choice for basic content management, and allows you to customize layouts seamlessly for both mobile and desktop.
Conclusion
Many business owners tend to start with platform research when they set out to build or revise their website, often getting overwhelmed or confused by all of the information available on the web today. The truth of the matter is that not all platforms are made alike, and some are great for certain industries and not-so-great for others; ultimately, it depends on the goals of the website and the business itself.
Working with JBC can provide a shortcut through the chaos – we’ll chat with you about your unique business, its marketing goals and challenges, the role your website needs to play, and get you on the road to a successful, lead-generating web presence. Book a call today!
