Threads Just Opened for Ads & Here’s What It Means for Your Business

Big news from Meta: you can now run ads on Threads. If you’re already using Instagram and Facebook to grow your business, this could be a simple way to expand your reach with very little extra effort.

At JBC, we’re always looking for tools that make growth easier, especially for small business owners who don’t have time (or budget) to waste. So here’s what you need to know.

What Is Threads, Again?

Threads is Meta’s text-based social app. A bit like Twitter (now X), but cleaner and more community-focused. It’s grown quickly, with over 320 million monthly users, and the vibe is casual, conversational, and often creator-driven.

Until now, it’s been ad-free. But that’s changed… Meta just opened Threads to global advertisers, and that includes you.

How Ads on Threads Work

Here’s the good news: you don’t need to start from scratch.

• If you’re already running Meta ads, Threads is just another placement you can turn on.
  
• Ads appear directly in the feed, clearly labeled as “Sponsored,” just like Instagram.
  
• You can let Meta place your ads automatically using Advantage+, or manually control where they show up (including choosing to opt out of Threads if you prefer).
  

This means you can test Threads with your current ad creative, saving time and money.

Why This Matters for Small Business Owners

At JBC, we’re big believers in using the platforms where your audience already spends their time. Threads is growing fast and many users are the same people scrolling Instagram and Facebook.

Here’s why this matters for your business:

✅ More visibility with no extra work
If you’re running ads on Instagram or Facebook, adding Threads can expand your reach without starting a new campaign from scratch.

✅ Lower competition = lower cost (for now)
Threads is brand new to advertising. That means fewer businesses are on it, which could lead to cheaper ads and better performance especially early on.

✅ A fresh, engaged audience
Threads is built for conversation. Users are looking to connect, not just scroll. That means your brand voice can really shine here, especially if you sell something niche or community-driven.

Final Thoughts from JBC

You don’t need to be everywhere but when a platform opens up and makes things this simple, it’s worth testing.

We’re excited about Threads not just because it’s new, but because it fits into something you’re already doing. It’s low effort, low risk, and potentially high reward – exactly the kind of opportunity small businesses deserve more of.

Want help testing Threads ads for your brand? Contact us! We’re here to help you make the most of it!