LinkedIn isn’t just for big companies. Small businesses can use LinkedIn Pages to connect with customers, share updates, and build a strong brand presence. Pages are a great way for small businesses to connect with a professional community and grow.
It’s important that your brand has a voice, just like you, as the company owner, have a voice when you comment and share your opinion on LinkedIn. The key difference between your personal profile posts and company page posts is that your company page will always have a tone and content related to the products or services you offer. On the other hand, your personal profile as the company owner can mix your products and services with other things you do on LinkedIn, like commenting on people’s posts or sharing personal insights.
Here is how to get started:
- Create Your LinkedIn Page
Sign up for a LinkedIn Page for your business. Make sure to add a clear logo, a catchy description, and all the details about your products or services. This is your business’s professional profile! - Post Engaging Content
Share updates, tips, and articles that interest your target audience. You can also post behind-the-scenes looks at your business, customer testimonials, or special offers. - Connect with Others
Follow similar businesses, industry leaders, and potential customers. Engage with their posts by liking, commenting, and sharing to build your network. And as a LinkedIn Page, you can even follow other Pages – isn’t that cool? This lets you keep up with what other businesses are doing and stay connected.
If you are a small biz in Kingston or anywhere in Ontario and need assistance in understanding the best way to approach your LinkedIn Page, we are here to help! Book a 15-minute free consultation to discuss your needs, and we will customize our services to suit your goals.
Start sharing today and watch your business get noticed!
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