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Social Media Training Seminar

February 12, 2013 @ 8:00 am - 4:00 pm

$4 – $155

This one-day social media seminar will train participants how to successfully maintain a business’ online presence using Facebook and Twitter as well as create a social media strategy. The session is ideal for individuals tasked with the daily management of social media accounts. Download registration form.

Social Media Training Seminar in Kingston Ontario

Social Media Training Outcomes

Session #1 – Social Media Strategy

By the end of the session learners will…

  • …identify the demographics associated with Facebook and Twitter.
  • …develop social media marketing goals and objectives for their business.
  • …develop an internal social media policy.
  • …create a defined process-map in which to create Facebook posts and Twitter tweets.

 Session #2 – Twitter Management

By the end of the session learners will…

  • … demonstrate how to create a basic tweet, as well as tweets with photos and images.
  • … demonstrate how to reply, favourite or RT tweets.
  • … demonstrate how to follow accounts and create lists.
  • … introduce third-party management tools to schedule tweets.

 Session #3 – Facebook Management

By the end of the session learners will…

  • …demonstrate how to create Facebook updates to include links and page tags.
  • …demonstrate how to upload single and multiple photos to their Facebook Page.
  • …demonstrate how to create and schedule updates.
  • …learn how to pin and highlight Facebook Page updates.
  • …understand the ideal post types, and best times to engage.

Session #4 – Facebook Advertising

By the end of the session learners will…

  • …describe the benefits of advertising on Facebook.
  • …prepare goals, objectives, and target audience for an ad.
  • …create an ad with a call to action and appropriate image.
  • …demonstrate how to target the ad by choosing the audience.
  • …determine the optimal ad schedule, time, and budget.

Early Bird Rate $155+hst (January 4- January 31)
Regular Rate $185+hst (February 1 – February 8)
*Lunch and two snacks are included in the price

Registrants will be invoiced upon registration

Download registration form


8:00am 8:30am Registration
8:45am 10:00am Session #1 – Social Media Strategy
10:00am 10:15am Break
10:15am 11:45pm Session #2 – Twitter Management
11:45pm 1:00pm Lunch
1:00pm 2:30pm Session #3 – Facebook Management
2:30pm 2:45pm Break
2:45pm 4:00pm Session #4 – Facebook Advertising
4:00pm Closing Remarks


February 12, 2013
8:00 am - 4:00 pm
$4 – $155