- Businesses that may or may not have a presence on Facebook and would like to use Facebook to promote goods and services.
By the end of the session learners will…
- …describe the benefits of advertising on Facebook.
- …define the key words/phrases associated with Facebook advertising.
- …prepare goals, objectives, and target audience for an ad.
- …create an ad with a call to action and appropriate image.
- …demonstrate how to target the ad by choosing the audience.
- …determine the optimal ad schedule, time, and budget.