Facebook Advertising

Ideal Audience

• Businesses that may or may not have a presence on Facebook and would like to use Facebook to promote goods and services.

Learning Outcomes

By the end of the session learners will…

• …describe the benefits of advertising on Facebook.
• …define the key words/phrases associated with Facebook advertising.
• …prepare goals, objectives, and target audience for an ad.
• …create an ad with a call to action and appropriate image.
• …demonstrate how to target the ad by choosing the audience.
• …determine the optimal ad schedule, time, and budget.