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Small business owners know the challenge all too well. You’re running ads, posting content, and trying to make sense of the numbers. One week your campaigns are performing great, the next they slow down. It can feel like a guessing […]

You can have eye-catching visuals, clever copy, and the perfect audience. But if your call to action (CTA) falls flat, your ad will too. For small business owners, every impression counts and your CTA is what turns that impression into […]

As a small business owner, it is easy to feel pressure to get your ads in front of as many people as possible. More reach feels like more opportunity, right? The truth: reach alone does not drive sales. What really […]

Small business owners know that getting someone to act fast can make the difference between a sale and a scroll. But the word “urgency” can feel tricky. How do you drive immediate action without seeming pushy or gimmicky? The key […]

Running ads on Facebook and Instagram can feel overwhelming for small business owners. You’re competing with big brands that have large budgets and entire marketing teams. So how do you stand out when people are scrolling quickly? The answer is […]