If you want to advertise on Facebook and Instagram, it’s important to know the rules. Meta, which owns these platforms, has specific guidelines to keep things safe and respectful for users. In this blog, we will go over the main rules you need to follow and give you easy tips to create ads that follow these guidelines.
Whether you are just starting with Meta ads or need a quick refresher, this guide will help you understand what you need to do to make your advertising successful.
- Know the Community Standards: Get familiar with Meta’s Community Standards to understand what content is allowed (and not allowed!). They address topics like hate speech, harassment, and nudity.
- Follow Advertising Policies: Check Meta’s Advertising Policies to learn what you can and cannot promote.Key points include:
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- Prohibited: No adult content, illegal products, or misleading claims.
- Restricted: Ads for things like alcohol, gambling, or healthcare have extra rules.
- Targeting Restrictions: Be careful with targeting options, especially for sensitive topics.
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- Be Clear and Honest: Make sure your ads clearly describe the products or services. Avoid misleading information.
- Respect User Privacy: Follow privacy laws and Meta’s rules on data collection. Be mindful of how you target ads and respect user privacy choices.
- Ad Format and Content Guidelines: Each ad format (like images or videos) has specific requirements for size and content. Make sure to follow these guidelines.
- Stay Updated: Meta’s advertising policies can change often. Stay informed by checking Meta’s Business blog or help center.
- Monitor Your Ads: Regularly check how your ads are performing and listen to user feedback. Make changes as needed to improve your ads and ensure compliance.
- Use Meta’s Tools: Take advantage of tools like Ads Manager to create ads and track their performance. These tools can help you stay compliant.
