Did you know that social media platforms are now being used as a search engine? Many people are choosing to search for products, restaurants, and vacation destinations on social media because they can get more genuine and accurate information from other users like them. When looking for this information, people tend to watch short form videos to gather that knowledge quickly, while also having a visual to back what they hear or read. Ultimately, this means that enhancing the search engine optimisation on your short form videos is becoming increasingly important in order to get your products out there.
So, how can you enhance the SEO (Search Engine Optimisation) on your short- form videos?
Use Closed Captions
Closed captions are the hidden secret to making your short form videos perform well. Not only are they essential for accessibility, most users watch videos without volume. This means that closed captions will be your best friend when trying to relay information to your viewers. Closed captions are also the hidden gem to boosting your SEO. By placing them onto your video, the social media algorithms can use that written information when scanning content. It can understand your video better and properly connect it to search queries. It can also use this information to push your video to audiences who have previously searched for a topic relating to your content.
Add Keywords
When writing your video description, make sure you add specific keywords. Many people use the description as a place to put a pseudo-title. This works, but don’t forget to add other words that will help boost your video’s SEO. This is especially helpful when you are posting something that has a specific niche. For example, BookTok videos tend to do very well when they use specific fan-based keywords relating to the book they are posting about.
Choosing Your Hashtags
Hashtags are beneficial on some social media platforms, while for others they don’t do as much. TikTok and YouTube Reels are two platforms that will benefit from hashtag use. TikTok limits your hashtags to just five, meaning you have to carefully select the best five that will suit your video. Niche communities thrive on TikTok and YouTube, therefore, try to stick to those that best connect to your video, your brand content, and what interests your audience.
Conclusion
If you are trying to develop your brand, social media is an excellent tool to use when expanding to users. An even better way to use social media is to understand how SEO works and what types of content tend to perform best on the platform you are using.
At JBC, we help businesses strengthen their digital presence through strategic SEO and social media marketing that delivers real results.
Do you want to learn more about digital marketing, your social media presence, or search engine optimisation? Book a consultation with us to discover how we can help you grow!
