Social media is a brilliant way to connect with your audience, but it’s easy to make mistakes. Let’s look at three common errors brands often make and how you can fix them, using real examples.
1. Overposting or Underposting
Mistake: Posting too often can overwhelm followers, while posting too little can make your brand feel irrelevant.
How to Fix It:
Create a balanced posting schedule. Use tools like Hootsuite or Social Champ to plan ahead and avoid bombarding your followers with too much content. Aim for 3–5 posts a week, depending on your audience and platform.
2. Ignoring Comments
Mistake: Ignoring comments can harm your relationship with followers. It makes your brand seem unapproachable or disengaged.
How to Fix It:
Always engage with your audience. Respond to comments, whether it’s a compliment or a question. This builds trust and loyalty. If you’re unable to reply to every comment, make sure to acknowledge the most important ones or questions.
3. Posting the Same Content Everywhere
Mistake: Not tailoring your content for each platform can result in lost engagement. Instagram is for fun visuals, while LinkedIn is for professional updates.
How to Fix It:
Adapt your content to the platform. Use Instagram to share fun, visually appealing content like reels, behind-the-scenes moments, and lighthearted captions. On LinkedIn, focus on sharing professional content like business updates, product launches, and thought leadership. Tailoring your posts ensures you connect with your audience in the right way.
If your brand’s social media isn’t getting the engagement it deserves, don’t worry! Connect with us for a free 15-minute consultation. We’ll analyse the issue and work with you to find the best solution for your brand.
© Copyright JBC Pushing Digital Boundaries