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Tourism Northern Ontario – Sudbury
October 7, 2013 @ 8:45 am - 4:30 pm
As social media takes centre stage for online marketing, it is important that businesses become familiar with this new marketing medium. This two-day workshop is designed for both beginner and advanced users. Designed for beginners, Day 1 will explain the benefits of social media, as well as strategy development. Designed for advanced users, Day 2 will provide valuable, hands-on knowledge of key platforms. Click to view the Learning Objectives for the two-day session.
Q: I am a beginner. Should I register for both days?
A: YES! Registering for both days will provide participants with everything they need to know about social media. Beginners are encouraged to sign-up for both days to receive a comprehensive understanding of social media that will transform them from beginner to advanced user.
| DAY 1 – BEGINNER8:45 – 10:15: Session A: Introduction to Social Media
10:15 – 10:30: Break 10:30 – 12:00: Session B: Benefits of Social Media 12:00 – 1:00: Networking Lunch 1:00 – 2:30: Session C: Developing a Social Strategy 2:30 – 2:45: Break 2:45 – 4:30: Session D: Using LinkedIn for Business Promotion |
DAY 2 – ADVANCED8:45 – 10:30: Session E: Facebook Page Branding
10:30 – 10:45: Break 10:45 – 12:00: Session F: Facebook Advertising 12:00 – 1:00: Networking Lunch 1:00 – 2:30: Session G: Twitter Branding 2:30 – 2:45: Break 2:45 – 4:30: Session H: Twitter Management |
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