The second course in Jennifer Baker Consulting’s 2014 Social Media Boot Camp Series will provide participants the practical knowledge they require to create and execute effective Facebook advertisements, including both complex advertising design, and simple page-prompted advertisements.
Participants will be introduced to advertising best practices including goals, objectives, and target audience selection. The session will guide learners through developing an ad including copy development and image selection. Participants will be introduced to the various types of ads, including Cost-per-Click and Cost-per-Impression.
Technology
Participants are NOT required to bring a personal computer to the session.
Prerequisites
Participants are ENCOURAGED to have a pre-existing Facebook business page and/or working knowledge of Facebook.
Cost
All 4: $125+hst
Any 2: $75+hst
Single: $45+hst