Started by Jennifer Baker, an economics graduate and digital marketing enthusiast, JBC was established in January 2012. It is a boutique digital marketing agency in Kingston, Ontario. The company has over a decade’s experience helping brands use the digital medium more effectively to achieve business goals. The team at JBC prioritizes your business’ needs to help give a voice that translates the brand story for its audiences. So, let’s talk about your business goals or challenges, and we will pave the digital way for you.
Jennifer Baker, CEO & Digital Marketing Consultant
Jennifer has over 13 years of experience providing quality training on digital marketing and social media to businesses of all sizes. Using her degree in adult education, Jennifer goes beyond simply explaining the importance of social media—she equips her clients with the skills and confidence they need to attract and retain their target audience.
In addition to her training expertise, Jennifer specializes in Meta advertising, where she effectively manages paid campaigns on Facebook and Instagram, optimizing them for maximum reach and ROI. She also has extensive experience in content management, ensuring that her clients’ social media platforms are consistently updated with engaging and relevant content that aligns with their brand goals.
Jennifer stays at the forefront of digital trends, constantly researching the latest tools and platforms to provide her clients with the best strategies and insights. She holds Mailchimp certifications in email marketing and automation, along with Meta certifications in Community Management and Digital Marketing Associate. Jennifer also holds a Master in Education (2019), a Bachelor of Education in Adult Education (2013), and a Bachelor of Arts in Business & Economics (2007). She is also Hootsuite Certified.
Her unique blend of teaching expertise and hands-on digital marketing experience ensures her clients not only understand the “why” but also the “how” of effective online marketing.
Wordha Adnan, Digital Marketing Manager
Wordha is a multilingual digital marketing professional with over 7 years of experience. She is fluent in 4 languages English, French, Urdu and Punjabi. Wordha has attained professional certifications in Hootsuite Platform, Hubspot Academy, Google Analytics and Google Ads.
She holds a degree from LaSalle College in Media Studies and Advertising along with an undergraduate degree in Business Management and has completed a graduate program in Digital Marketing Communications at St. Lawrence College.
Vishakha Agrawal (Vish), Senior Manager- Marketing Communications & Digital
With over 7 years of experience in public relations, communications, and marketing, Vishakha (Vish) has worked with a diverse range of clients, specifically those within the pharmaceutical industry. Her exceptional communication skills have played a key role in driving successful campaigns, earning recognition and awards at prestigious events such as SABRE and Fulcrum.
Vish holds a Graduate Certificate in Sports & Event Marketing from George Brown College in Toronto, as well as a Digital Marketing Communications certification from St. Lawrence College in Kingston, Ontario. Additionally, she is certified in social marketing by Hootsuite. Vish also holds a Bachelor’s degree in Mass Media (Advertising) and a Master’s degree in Communication & Journalism from the University of Mumbai.
Adisha Daniya Renjan, Digital Advertising Manager
With over 10 years of experience as a Digital Marketing Strategist, Adisha has helped numerous brands grow their online presence. Her expertise spans SEO (Search Engine Optimization), SMO (Social Media Optimization), SEM (Search Engine Marketing), PPC (Pay-Per-Click), and online brand development. Committed to client satisfaction, Adisha ensures timely support and takes full responsibility for delivering outstanding results. She is a certified Google AdWords and Google Analytics Professional.
In terms of education, Adisha holds a Bachelor’s Degree in Electronics & Communication. She has also successfully completed graduate programs in both Digital Marketing Communications and Project Management at St. Lawrence College.
Regan is a Kingston-born digital marketer with a passion for helping businesses grow through strategic, results-driven marketing. With over five years of experience across both B2B and B2C sectors, she’s worked with a variety of industries—including B2B tech and the funeral sector—bringing clarity, creativity, and purpose to every campaign.
A proud graduate of St. Lawrence College’s Advertising & Marketing Communications Management program (Class of 2020), Regan pairs her formal training with hands-on expertise. She specializes in Meta Ads, with a strong track record of building and managing high-performing campaigns that drive real results.
With a blended academic background in Marketing Communications, Philosophy, and Political Science, Regan brings a thoughtful, analytical, and empathetic perspective to her work. Outside of marketing, she shares her creativity as a part-time dance instructor—something that keeps her grounded and inspired.
Regan is passionate about helping clients connect with their audiences in meaningful ways, and is always looking for smart, sustainable strategies to support their success.
With a diploma in Business Administration – Accounting from St. Lawrence College, Sarah gained experience as an accounting clerk. She took a deliberate career break to fully support her husband’s military career and her family, with frequent relocations across Canada and even a posting to Europe. During this time, she focused on raising her family, ensuring stability and nurturing their growth.
Most recently, she has completed a certificate program in Office Administration, from St. Lawrence College. Sarah is a dedicated problem solver. With a keen eye for detail and a passion for organization, she excels in managing tasks and supporting business operations seamlessly.
With over 10 years of experience as a Front-End Web Developer, Kayleigh has helped a multitude of clients and employers craft impactful online experiences. With additional expertise in media production and graphic design, her diverse skill set allows her to seamlessly integrate a variety of creative disciplines, ensuring that every project is executed with a keen eye for detail and a deep understanding of user experience.
Kayleigh holds a diploma in Internet Applications & Web Development from Durham College, where she later spent 2 years teaching topics such as: accessibility (AODA) standards, user experience (UX) research and design, object-oriented programming (OOP), search engine optimization (SEO), website analytics and more.
Kayleigh is passionate about creating masterful online experiences that not only perform well, but leave a lasting impression that supports business growth.
At JBC we promise to:
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