You’ve finally taken the plunge and created a Facebook Fan Page for your business. Your mother, naturally, is your first fan… I mean “like.” Your big brother, media savvy sister, and peculiar second cousin have brought your “likes” up to four. Oh, don’t forget to “like” your own page – that makes five.
And then you wait. And wait… At this point you’re thinking “how do I promote my page, and increase my fans?”
1. Email Signature
Include your Facebook Fan Page URL in your business email signature. Some people prefer to include the complete web address (i.e. facebook.com/JenniferBakerConsulting), while others prefer to include the Facebook logo that links directly to your Facebook Fan Page. Either way, both are really great ways to encourage people to navigate to Facebook and check out your page.
2. Social PlugIns
Social plugins are embedded social features that provide individuals on external websites with information and a way to interact with your Facebook Fan Page. These plugins on external websites work by pulling content from your Facebook Page. This underutilized (free) tool is provided by Facebook – all you need to do is add the code to your website. If you’re wondering, my favourite code is the “Like Box” because it streams new content from your Facebook Page. To start using Social Plugins, visit the Resource section of your Facebook Page.
3. Share with your Friend List
Share your new Facebook Fan Page with your existing friend list (from your personal profile). Statistics say that each personal profile has an average of 150 friends. You can select who to share your page with, and can only share your page once per person. To share your page, while using Facebook as your personal profile, click “Build Audience” then “Invite Friends.”
These three tips will help you grow your Facebook audience!
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